25/12/2025

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BIZ & FINANCE THURSDAY | DEC 25, 2025

Crewstone forges strategic partnership with Genesis

PNB Merdeka Ventures achieves ISO cert for quality management PETALING JAYA: PNB Merdeka Ventures Sdn Bhd has achieved ISO 9001:2015 certification, which is an international standard for quality management sys tems. The certification streng thens how the group operates, delivers services and supports the develop ment of the world-class Merdeka 118 Precinct. The certification was presented by Md Adha Katni @ Rahmat, CEO of Sirim QAS International Sdn Bhd, in a ceremony at Menara Mer deka 118 in Kuala Lumpur. PNB Merdeka Ventures CEO Tengku Datuk Ab Aziz Tengku Mahmud said, “This inter-nationally recognised certification reflects our commitment to building strong and consistent pro cesses, while fostering a culture of accountability and continuous improve ment across the organi sation. “It demonstrates our dedication to delivering quality outcomes, enhan cing cus-tomer satisfaction, and strengthening opera tional efficiency. “This achievement would not have been possible without the dedication and teamwork of our people in aligning our practices with global best standards,” he added. With more key attractions scheduled to come in 2026, PNB Merdeka Ventures is poised to drive the long term growth of the Merdeka 118 Precinct, making it a symbol of national pride and sustainable growth and development.

o Private equity manager deploys capital into Asia’s live entertainment sector

PETALING Crewstone International Sdn Bhd, a private equity and private credit manager, has formed a strategic investment partnership with Genesis Enter tainment Sdn Bhd, following the successful structuring and mobi lisation of institutional capital into the live entertainment sector. As part of this partnership, Crewstone-backed productions have already demonstrated mean ingful commercial scale, including the delivery of the 2025 Ateez and Cravity Concert in Kuala Lumpur in May, which attracted about 7,800 attendees. The transaction demonstrates Crewstone’s sector-agnostic ability to deploy capital into commercially viable, execution-led platforms beyond conventional investment categories. Across its recent production history, Genesis has deployed more than RM20 million into large format water and music festivals, scaling from an initial two-acre event with about 22,000 attendees to a 31-acre national festival attracting over 35,000 attendees, illustrating repeatable event economics and the institutiona lisation of live entertainment as an asset class. Under the partnership, Crew stone acts as anchor capital partner for selected large-scale entertain ment productions and regional initiatives, pairing institutional capital with specialist operating expertise. Crewstone added it provides capital stewardship, governance oversight, commercial structuring, and cross-border market access, while working alongside ex JAYA:

perienced operators to scale platforms with proven execution capability. These productions demon strated broad commercial parti cipation across ticketing, food and beverage, and sponsorship, and received Malaysia Book of Records recognition for both the largest water-and-music festival in Malaysia and the tallest stage trusses, reinforcing Genesis’ ability to scale responsibly while main taining execution discipline. Founded in 2022, Genesis has built a track record in concept ualising, producing and executing premium live entertainment for mats across multiple markets, working with international artists, sponsors, venue operators and production partners to deliver large-scale events to commercial audiences. Industry-wide, Asia’s live entertainment sector has entered a renewed growth cycle. According to PwC, the sector is projected to expand at about 6% annually through the end of the decade, reflecting its emergence as an increasingly institutional and commercially viable asset class. Against this backdrop, Genesis’ operating scale and event economics position the platform favourably relative to broader market growth, having expanded production scale and commercial throughput by approximately 1.2x over the past three years. “Entertainment is an in creasingly institutional asset class in Asia when supported by the right structure and discipline,” said Crewstone International managing director and CEO Izmir Mujab.

Izmir and Chan marking the Crewstone-Genesis partnership.

Lens Chan Wei Wah said, “Crew stone brings structure, discipline and cross-border perspective to our platform. “This partnership strengthens their ability to plan, finance and execute large-scale productions responsibly as they expand re gionally.”

“Our partnership with Genesis is grounded in execution, gover nance, and scalable eco-nomics. Crewstone’s role is to apply structured capital and cross-border expertise to platforms that have demonstrated the ability to deliver at scale.” Genesis Entertainment CEO

Education retains its importance in the Malaysian landscape for parents, students and stakeholders. The changes are fast paced with new developments in new fields of study such as cybersecurity, data protection, augmented and virtual reality, machine learning in education, digital education and artificial Intelligence. Leading the way are universities, who are invited to showcase their latest programmes, curriculum and content in our Education Focus for 2026.

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