19/12/2025

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FRIDAY | DEC 19, 2025

BIZ & FINANCE

M’sian palm oil sector to remain EUDR-compliant

Xamble links Creator App to Lazada

KUALA LUMPUR: Malaysian growth marketing entity Xamble Group has integrated its Creator App with Lazada, widening its affiliate commerce capabilities as it steps up its regional social commerce expansion. The integration enables creators in Malaysia, and soon across Southeast Asia, to generate Lazada affiliate links, promote products and track commissions directly within Xamble’s ecosystem, the company said in a statement. It added that the move strengthens its strategy to build a unified creator commerce engine that supports multi-market affiliate activity. With Lazada’s estimated 160 million monthly active users, the integration opens wider earning opportunities for creators while creating more recurring income potential for the company. “This partnership further strengthens our affiliate model, expands income opportunities for creators and reinforces our position as a trusted platform for brands and digital marketplaces,” Xamble CEO Jason Thoe said. The company also reported strong operational momentum for October and November, supported by elevated shopping activity during regional 10.10 and 11.11 campaigns. Xamble facilitated 51,424 orders across its live commerce and affiliate offerings in the first two months of the fourth quarter, surpassing the 31,520 orders recorded in the entire third quarter. The firm also said brands increased promotional spending while creators responded with higher participation, laying a solid foundation for the first quarter of 2026 when social commerce typically sees sustained demand during festive periods. The Lazada integration is already live for creators in Malaysia, with further enhancements planned for release over the coming quarters. Xamble is a leading influencer marketing platform and social commerce enabler in Southeast Asia, helping brands scale their digital reach and drive measurable sales through creator-led content and performance-driven campaigns. Serving clients across the region, the firm brings together marketing technology, creator engagement and commerce capabilities to support brands aiming to grow in fast-moving digital marketplaces. Its platform connects thousands of influencers and creators with businesses, enabling seamless collaboration, transparent performance tracking and access to new income streams through live commerce and affiliate programmes. The largest shareholders in Xamble are Ganesh Kumar Bangah, 7-Eleven Malaysia Holdings Bhd (via Convenience Shopping (Sabah) Sdn Bhd) and tech veteran Georg Chmiel.

KUALA LUMPUR: The revised timeline by the European Union (EU) for the EU Deforestation Regulation (EUDR) does not change the existing obligations of the Malaysian palm oil industry. The Malaysian Palm Oil Council (MPOC) said Malaysian exporters will continue to comply fully with EUDR requirements and provide complete due diligence statement (DDS) information to EU buyers as required under the regulation, confirming that products are legally produced, deforestation-free and traceable. To note, the EU has announced a further postponement of the EUDR, extending its application by 12 months following ongoing operational and technical challenges, including the readiness of the EUDR IT system. MPOC CEO Belvinder Sron said the extension reflects unresolved implementation challenges within the EU system. “MPOC calls on the EU to benchmark Malaysia as a low-risk country and to ensure that smallholder farmers are not excluded from international supply chains as a result of disproportionate compliance requirements,” she said in a statement. Malaysia has advanced rapidly in traceability readiness through the National Traceability System, which integrates e MSPO, GeoSawit and SIMS into a unified, interoperable platform. The system consolidates certification data, geolocation coordinates and verified transactions, enabling EUDR-relevant information to be centrally accessed and shared with EU partners. This places Malaysia among the most prepared producer countries for transparent, o MPOC says exporters will continue full due diligence and traceability despite 12-month EU deforestation rule delay

Smallholders remain a key focus as the industry works to make sure they are not left out of export markets. – BERNAMAPIX

deforestation-free supply chains. “Malaysia’s mandatory MSPO certification provides a strong, nationally enforced assurance framework that can help simplify EUDR compliance for EU buyers. “MPOC will continue working with EU partners to align data systems, strengthen traceability and support smallholders in meeting regulatory requirements,” Sron said. MPOC noted that Malaysia’s sustainability progress is supported by independent assessments, including Global Forest Watch and Satelligence, which show sustained reductions in primary forest loss over the past decade. The mandatory MSPO scheme reinforces these outcomes and continuous improvements in monitoring and enforcement. Under the revised EUDR framework, application deadlines are extended to Dec 30, 2026 for large EU operators and traders, and to June 30, 2027 for micro and small enterprises.

Due diligence requirements have also been streamlined, with responsibility for submitting the DDS placed on the first operator placing products on the EU market. A mandatory European Commission review by April 30, 2026 will assess the regulation’s effectiveness and administrative burden. MPOC stresses that this review should also reassess country benchmarking to ensure that producing countries demonstrating measurable progress in reducing deforestation are appropriately classified as low risk. With the extended timeline and upcoming review, Malaysia aims to deepen technical cooperation with the EU and ensure a stable supply of credible, verifiable and deforestation-free palm oil for European markets. MPOC said the Malaysian palm oil industry remains committed to long-term engagement with the EU in advancing global sustainability objectives.

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