12/09/2025

LYFE FRIDAY | SEPT 12, 2025

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Country escapes M ALAYSIA is leading Asia in rural tourism, with Cameron Highlands emerging as the top rural destination in Asia, according to digital travel platform Agoda. Thailand’s Khao Yai and Indonesia’s Puncak round out the top three, reflecting a growing trend of travellers seeking scenic, rural escapes across Asia. Agoda’s data, based on accommodation searches made on the platform between Feb 15 and Aug 15, across eight Asian markets with populations under 50,000, also revealed that Fujikawaguchiko (Japan), Kenting (Taiwan), Sapa (Vietnam), Munnar (India) and Pyeongchang-gun (South Korea) earned a spot as the top eight rural destinations in Asia. These rural destinations, particularly those nestled in mountains and hillsides, are gaining popularity for their slower pace of life, natural beauty and opportunities to connect with local culture. “Malaysia’s highlands offer a unique combination of natural beauty and accessible experiences, making it a standout choice for domestic travellers and international visitors looking for an authentic getaway from city life,” said Agoda country director for Malaysia and Brunei Fabian Teja. Here are the top eight rural destinations in Asia capturing the attention of travellers: o Cameron Highlands tops list of rural Asian destinations

Rural destinations are fast gaining in popularity.

6. Sapa (Vietnam) Sapa is a mountainous destination famous for its terraced rice fields and local villages. Visitors can trek through stunning landscapes, experience the unique culture and enjoy breathtaking views of the Hoang Lien Son mountain range. Sapa’s charm and cultural richness make it a must-visit destination.

2. Khao Yai (Thailand) Khao Yai is a nature lover’s paradise, home to Thailand’s oldest national park. Visitors can embark on wildlife safaris, explore waterfalls and enjoy panoramic views from scenic viewpoints. The region’s rich biodiversity and outdoor activities make it a must-visit for adventure seekers. Visitors to Khao Yai have the opportunity to see all kinds of wildlife, including elephants.

Fujikawaguchiko offers stunning views of Mount Fuji.

4. Fujikawaguchiko (Japan) Situated near Mount Fuji, Fujikawaguchiko offers stunning views of Japan’s iconic peak. Visitors can relax in hot springs, explore traditional Japanese gardens and enjoy seasonal festivals. The town’s proximity to Mount Fuji makes it an ideal base for exploring the region’s natural wonders.

Munnar is known for its tea plantations.

7. Munnar (India) Munnar is a hill station in Kerala known for its tea plantations and misty mountains. Travellers can explore lush green hills, visit tea museums and enjoy wildlife sanctuaries. The region’s cool climate and natural beauty offer a tranquil escape from the hustle and bustle of city life.

Lush landscapes await. – PICS FROM PEXELS

Explore Kenting’s renowned coral reefs. – PICS FROM 123RF

A narrow wooden bridge in Pyeongchang-gun.

Enjoy breathtaking waterfalls in Puncak.

1. Cameron Highlands (Malaysia) Perched in the heart of Pahang, Cameron Highlands is Malaysia’s iconic highland retreat renowned for its cool climate and stunning tea plantations. Travellers can explore lush green landscapes, visit vibrant flower gardens and enjoy fresh produce from local farms. The highlands offer a peaceful retreat with opportunities for hiking and exploring charming villages.

8. Pyeongchang-gun (South Korea) Pyeongchang-gun is a winter wonderland, famous for hosting the 2018 Winter Olympics. Visitors can enjoy skiing, snowboarding and other winter sports. The region’s beautiful landscapes and cultural attractions make it a year-round destination for travellers seeking adventure and relaxation.

5. Kenting (Taiwan) Kenting is a coastal gem known for its pristine beaches and vibrant marine life. Travellers can enjoy water sports, explore coral reefs and relax on sandy shores. The region’s national park offers hiking trails and scenic viewpoints, making it a great destination for nature enthusiasts.

3. Puncak (Indonesia) Located in West Java, Puncak is famous for its breathtaking mountain views and tea plantations. Travellers can enjoy a refreshing escape from the city, with opportunities for hiking, paragliding and exploring local markets. The cool climate and natural beauty make Puncak a popular weekend getaway.