3/09/2025

LYFE WEDNESDAY | SEP 3, 2025

23

STAR POWER

Chyng Shyue Chung for The Perfect Heartio Role: Celebrity ambassador Profession: Malaysian singer Malaysia’s renowned veteran singer Chyng Shyue Chung has been appointed as local herbal supplement brand The Perfect Heartio’s brand ambassador. Known for his soulful voice and warm public persona, Chyng is also a long-time advocate for wellness and balance. “To me, protecting the heart isn’t just about emotional care. It’s the foundation of physical health. I’ve worked with The Perfect Heartio for over five years now, united by a shared mission to promote health and love. The effects of The Perfect Heartio are something I’ve genuinely experienced myself, and now, with scientific validation backing it, I feel proud and reassured to be its ambassador,” said Chyng.

Nicholas Teo for Jynns’s Trigona Honey Role: Ambassador for the brand’s hero product Trigona Honey Profession: Malaysian singer Malaysia’s wellness brand Jynns has selected Malaysian singer and “Prince of Smiles” Nicholas Teo to be the ambassador for the brand’s hero product Trigona Honey. Beloved across Asia for timeless ballads, Teo has accompanied millions through their youth. In recent years, he has reemerged on popular variety shows, and today he steps into a new role as the voice of local wellness, advocating for healthier living with Jynns. “Teo represents a healthy and wholesome image – his warmth, sincerity and sunny personality truly resonate with our brand values. Much like our Trigona Honey, he hails from the land of Borneo. Both are made in Malaysia, and we hope that just as the world has come to love Teo for his talent, it will also come to recognise the world-class quality of Malaysian Trigona Honey,” said JYY group founder and group executive chairman Alann Tan. “I was touched and surprised by Jynns’ invitation, it felt like a heartfelt connection to my hometown. Through this collaboration, I’ve seen the brand’s quality and its mission to bring safe, healthy wellness solutions to people’s everyday lives. I hope this partnership inspires Malaysians to take pride in our homegrown wellness treasures, and show the world that Malaysia offers not just rich culture and cuisine, but also premium natural health products. Together, we’re speaking up for your health,” said Teo.

Syafiq Kyle for Kopiko Role: Brand ambassador Profession: Malaysian actor

Coffee brand Kopiko has picked local actor Syafiq Kyle as the new face of the brand. This marks the launch of a year long campaign titled “Kopi Pekat Tak Manis Sangat: Feveret Syafiq”, highlighting the bold flavour and rich coffee culture that Kopiko has long been known for. For Syafiq, this is not just another endorsement, it is personal, it is his “feveret”. Before this collaboration began, Kopiko was already his go-to choice, especially Kopiko Macchiato. “With two portions of espresso, one portion milk in the formula, its bold, rich, and tak manis sangat flavours is just the way I like my coffee,” he shared. That authenticity is what makes this ambassadorship more than a campaign.

Tan Chia Yong for Shen Loon She Role: Brand ambassador

Profession: Malaysian news and television host Homegrown health brand Shen Loon She (SLS) recently revealed its latest brand ambassador Tan Chia Yong. A familiar and trusted presence on screen, Tan is known for his clarity, credibility and calm demeanour — qualities that resonate with SLS’s values of trust, tradition and authenticity. His appointment marks a step in strengthening public engagement as the brand scales up its retail presence nationwide. “SLS has been part of Malaysian households for generations, and that trust means a lot to me. I’ve used SLS products myself and felt the difference. That’s why I’m proud to stand here, not just as a spokesperson, but as someone who genuinely believes in what they do,” said Tan.

Tony Leung for Skechers Role: Brand ambassador for Asia-Pacific Profession: Actor Footwear brand Skechers recently announced Hong Kong actor Tony Leung as its newest brand ambassador for the Asia Pacific region. From cinema to everyday style, Leung brings his signature elegance to Skechers as the brand’s new Asia-Pacific ambassador. Through the new Explore Your Comfort campaign, Leung embodies Skechers’ lifestyle philosophy — where ease, style and confidence merge seamlessly into everyday life. The partnership spotlights Skechers’ signature innovations, from Hands Free Slip-ins to Max Cushioning Glide-Step technology.

Cate Blanchett for Uniqlo Role: Global brand ambassador Profession: Australian actress Apparel retailer Uniqlo has partnered with Australian actress Cate Blanchett, where she will work alongside the brand to advance its LifeWear philosophy. “Her passion and engagement is evident in her contributions as a role model for women and her mentorship of emerging film and theatre artists, as well as her commitment to humanitarian and environmental causes. Through our partnership, we will work together to make positive changes in the world around us,” said Uniqlo founder and chairman, president & CEO of Fast Retailing, Tadashi Yanai. “I value the ambition of Uniqlo to make life better through its LifeWear apparel: timeless design, perfected simplicity, affordable, accessible, quality clothing that lasts,” Blanchett said.

Bai Lu for Chantecaille Role: Asia-Pacific brand ambassador

Profession: Chinese actress, model and singer Representing Chantecaille across Asia-Pacific, Chinese star Bai Lu has been promoted to represent the French luxury House. She captures the essence of natural beauty from within and shares the brand’s belief in clean, mindful beauty that embraces skincare that is both purposeful and conscious, embarking on a new journey together.