28/07/2025

MONDAY | JULY 28, 2025

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BANKING & INSURANCE

insureKU answers call for speed, clarity, convenience

Maybank bags multiple wins at FinanceAsia Awards 2025 PETALING JAYA: Malayan Banking Bhd (Maybank) achieved multiple wins at the FinanceAsia Awards 2025 and recognitions in two additional categories within the Asia’s Best Companies Awards (Poll) and Finance Asia Awards category. In the Asia’s Best Companies Awards (Poll) category based on independent polls by industry players such as investors and financial analysts who evaluate the corporate behaviour and performance of Asian com panies, Maybank received Gold awards for Best Managed Company and Best Large-Cap Company. The group also secured four Silver awards for Best Managed Financials, Most Committed to DEI, Most Committed to ESG and Best Investor Relations. In the FinanceAsia Awards category which celebrates institutions that demonstrated determination to achieve desirable outcomes through commercial and technical expertise, Maybank clinched three awards for Best Corporate Bank-Malaysia (Large Corp and MNCs), Best Sustainable Bank-Malaysia and Best Broker-Singapore. Additionally, the group received recognitions for Best DCM House Domestic- Malaysia and Best ECM House International-Thailand. Maybank said in a statement that the acknowledgements showcase its steadfast efforts to solidify its position as a leading financial institution in Asean with a focus to intensify customer centricity, accelerate digitalisation and technological modern isation, strengthen regional presence and position beyond Malaysia, drive its leadership position in the sustainability agenda and become a global leader in Islamic banking, as outlined in its M25+ strategy. President and group CEO Datuk Khairussaleh Ramli said, “These recognitions are a testament to the dedication and collective excellence of our Maybank team and the successful execution of our M25+ strategy, which continues to guide our efforts in driving sustainable growth, strengthening regional leadership and delivering excep tional value to our stakeholders. “Our focus on purposeful growth, digital innovation, and embedding sustainability across our operations has also been instru mental in achieving these milestones. We remain committed to advancing our M25+ aspirations and delivering impact that matters to the communities we serve.” Maybank’s win in the FinanceAsia Awards 2025 category is attributed to the group’s global banking segment, in which it accelerated execution of its supergrowth agenda, scaling the mid-market segment by harnessing data-driven insights, deepening client relationships for global markets and enhancing transaction banking services through a more seamless, tech-enabled user experience. Meanwhile, Maybank Investment Bank remains at the forefront of sustainable finance, returning as the Best Sustainable Bank. It has partnered clients to co-develop their inaugural transition and sustainability finance frameworks, first of its kind in the region, reinforcing its leadership in driving Malaysia and the region’s decarbonisation ambitions. The Best Broker award won by Maybank Securities Singapore for the second con secutive year recognises its landmark deals, including the largest Thai banking initial public offering in five years.

insureKU’s value and brand proposition. She pointed out that these industry leaders bring decades of expertise, financial stability and proven track records for delivering high quality insurance solutions. “Their involvement enhances our plat form’s credibility and builds trust, particularly among first-time insurance buyers who may be new to the process. “These collaborations also enable us to offer a broader range of robust, compliant products, and to co-develop digital-first solutions tailored to local needs, while benefiting from global best practices in risk management and customer service,” Shadhana said. When asked how insureKu is tailoring products and services to meet the needs of younger, digitally savvy Malaysians, she said insureKU designs every feature with the digital-native generation in mind, recognising that younger Malaysians expect speed, clarity and convenience. As a result, the platform offers a fully digital experience where users can compare, customise and purchase policies within minutes. “Our platform offers real-time price comparisons, clear policy explanations and instant policy issuance. We are also con tinually improving the experience with features such as financial planning calculators and multilingual support, making insurance more accessible and inclusive. “As one of the earliest authorised parti cipants in Bank Negara Malaysia’s Financial Technology Regulatory Sandbox, we further reinforce our credibility as a safe and compliant digital platform, giving users, especially first-time buyers, greater peace of mind when choosing and purchasing insurance online,” Shadhana said. Explaining how artificial intelligence (AI) and data analytics are shaping the future of insurance distribution and customer engage ment in Malaysia, Shadhana said these tech nologies are set to play a big role in how insurers serve customers in Malaysia. “At insureKU, we see this as a significant opportunity to raise the bar for customer service in the industry. “We are still early in our journey, but the potential is clear. AI can simplify customer interactions – answering questions instantly, clarifying policy details, and guiding users through claims – while data analytics helps us continually improve support based on real user behaviour. “Our goal is to deliver a highly personalised, intuitive service from quote to claim. As more insurers adopt digital-first models, we are excited to

help make insurance more accessible and truly customer-friendly,” said Shadhana. She pointed out that industry projections from GlobalData suggest that Malaysia’s general insurance market will expand steadily over the next few years at a compound annual growth rate of 6.6% and reaching RM31.8 billion in gross written premiums by 2029. This growth is being driven not only by rising consumer awareness and evolving lifestyles but also by ongoing regulatory efforts to broaden insurance coverage and develop the overall market. Explaining how insureKU plans to increase insurance adoption among first time buyers and underserved market seg ments in the next three to five years, Shadhana said the company’s partnership with global insurers is designed to support this national agenda by creating inclusive, needs-based insurance solutions. “Through digital channels, flexible pricing, and simplified product structures, we aim to reach first-time buyers and underserved communities who have traditionally faced barriers to access. By doing so, we help lay the foundation for a more resilient, better-protected population in the years to come. “We want to close the protection gap, especially among groups such as students, gig workers, and low- to middle-income earners. We are doing this by

o Partners global insurers to offer solutions designed for today’s mobile-savvy consumers

Ű BY JOHN GILBERT sunbiz@thesundaily.com

KUALA LUMPUR: Today’s consumers demand greater control over their choices, and nowhere is this more evident than in the insurance sector. As digital adoption accelerates and expectations evolve, Malaysians – particularly younger, tech-savvy individuals – are increasingly seeking insurance solutions that offer speed, transparency and effortless access. Recent findings from the Malaysia Insurance and Takaful Customer Satisfaction Survey indicate a growing preference for online channels among customers when purchasing insurance or takaful products. This shift highlights a broader trend, that con venience and instant accessibility are now key factors influencing how Malaysians select essential services. “At insureKU, we have designed our platform to support this shift by offering side by-side comparisons, real-time pricing, and instant coverage – all in one place. “But beyond the purchase, we are also focused on building intuitive, responsive post sale support to ensure users feel secure and informed throughout their insurance journey,” insureKU’s co-founder and CEO Shadhana Sekaran ( pic ) told SunBiz . She said collaborations with global insurers are also changing the way Malaysians discover, compare and buy insurance through digital platforms. “At insureKU, our partnerships with global insurers are making insurance more straightforward and more transparent for Malaysians. Users can now easily compare travel insurance with real-time quotes and instant coverage, all from their mobile devices. “We are proud to work with digital-first partners like Tokio Marine, Tune Protect and Generali, and travel insurance is just the start – motor insurance and more products are on the way, all designed for today’s mobile-savvy consumers seeking speed, clarity, and confidence online.” Shadhana said partnering with globally recognised insurers significantly strengthens

making insu rance easy to understand, affordable, and access ible on mo bile devices,” Shadhana said.

Generali Malaysia campaign to support motorcycle owners PETALING JAYA: In line with its mission to support the underserved communities and increase the insurance penetration rate in Malaysia, Generali Insurance Malaysia Bhd has launched Kempen Subsidi Motor Prihatin 2025, a nationwide campaign aimed at easing the financial burden of underserved motorcycle owners.

specifically targeted at Malaysians aged 16 and above who are registered recipients under the government’s Sumbangan Asas Rahmah programme. “Motorcycles are more than just a means of transport, they are a lifeline for many Malaysians, especially among the B40 communities. This campaign is driven by our commitment to narrowing the protection gap for underserved riders by making comprehensive motorcycle insurance more accessible and offering meaningful support to help elevate their cost of living,” said CEO Fabrice Benard. Kempen Subsidi Motor Prihatin 2025 runs until Oct 31.

According to the Road Transport Department Malaysia, there were more than 16 million registered motorcycles in Malaysia, accounting for half of all registered vehicles nationwide. Recognising the vital role of motorcycles in the daily lives of millions of Malaysians, Generali

Malaysia will provide eligible motorcycle owners with a RM50 subsidy on their comprehensive motorcycle insurance policy, directly deducted from their premium. The one-time assistance initiative is

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