16/07/2025

LYFE WEDNESDAY | JULY 16, 2025

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Strutting runways with Vivo Malaysia V IVO Malaysia takes the spotlight as the official mobile partner of KL Fashion Week (KLFW) 2025, o Capture, share, celebrate fashion like never before with Zeiss-powered smartphones

technology, Vivo is no stranger to standing out and its latest launches are no exceptions. Vivo and Zeiss have shared a long-term partnership focused on co-engineering imaging systems, driving breakthrough innovations to bring

bringing its signature blend of design and innovation to one of Malaysia’s most celebrated fashion events. As fashion, photography and technology converge, Vivo Malaysia puts audiences closer to the runway with smartphones built to impress. With professional-grade imaging, refined aesthetics and smooth performance, Vivo empowers users to capture standout moments with clarity, confidence and creativity. The partnership between Vivo Malaysia and KLFW mirrors their shared commitment, as both brands highlight innovation, individuality and self-expression within their own industry. Through this collaboration, Vivo smartphones will also be used to document the full KLFW experience, from backstage actions to designer spotlights and catwalk highlights, demonstrating the brand’s imaging capabilities in real-world, high energy environments. As a brand that prides itself on sleek aesthetics and innovative

professional grade camera technology to everyday users. The Vivo X200 FE features 50MP Zeiss Super Telephoto Camera and Stage Mode, while the ultra-slim Vivo V50 delivers professional level results through its Zeiss All Main Camera system with s s a h

Bringing in fresh new energy to the runway, KLFW 2025 welcomes Vivo Malaysia as the official mobile partner.

Since the launch of KLFW in 2013, it has evolved as the main runway platform for Malaysian designers, with a bold mission to make fashion more accessible to the public. Over the years, it has redefined the local fashion scene through innovation, sustainability and global recognition.

and fashion are a perfect match, and our latest smartphones, the Vivo X200 FE and Vivo V50, truly reflect that vision. Through our collaboration with KLFW, we are empowering fashion lovers and creators to capture every iconic moment at KLFW with style,” said Vivo Malaysia brand manager Saiyidai.

m a k e s e v e r y s e l f i e flawless, available in several elegant colours including Ancora Red, Mist Purple and Satin Black, making it a must have for fashion lovers at KLFW. “At Vivo, we believe technology m e s flawless, available in

Vivo V50 at KLFW media launch.

versatile focal lengths and portrait enhancing effects, both made to capture the high-energy moments of KLFW with ease. The Vivo V50 also comes with a 50MP front camera that

See Young brings future of scalp wellness, haircare

CHINA’S silicone-free scalp care brand See Young has entered the Malaysian market through a national rollout across Guardian outlets, in collaboration with exclusive distributor i-Care Marketing Sdn Bhd. Rooted in the philosophy that healthy hair begins with a healthy scalp, See Young redefines haircare as a wellness ritual, offering multi step solutions focused on scalp micro-ecology, oil control, dandruff relief and hair loss prevention. Its signature formulations harness the power of Asian botanicals such as ginger extract, Sapindus fruit and fermented tea seed, enhanced by patented 4D hyaluronic acid technology to deeply hydrate and protect the scalp barrier. Since its inception in 2014, See Young has emerged as the number one silicone-free hair care brand in

China, with over 55 million bottles of its best-selling ginger shampoo sold. The brand is globally certified by Euromonitor and has earned more than 10 consumer and industry awards for product innovation, clean formulations and market leadership. In Malaysia, the brand aims to cater to the growing demand for clean, transparent and functional beauty. Within this, the scalp care segment is accelerating even faster, reflecting consumer demand for personalised, skin-safe hair care routines. As part of its expansion strategy, See Young products are now available at Guardian outlets nationwide, featuring a full product matrix that includes sulphate-free shampoos, peptide-rich scalp treatments and water-light hair masks designed for Malaysian humidity.

Fashion designers with Aman Central assistant general manager of marketing communications Ken Chin (in lime green) during the KFW 2025 media preview, celebrating a community of creativity and style. Redefining Alor Setar through sartorial lens

WHAT began as an ambitious vision 10 years ago has now reshaped the heart of Alor Setar. Where an abandoned parcel of land once stood, Aman Central has risen to become Northern Malaysia’s lifestyle destination. Over the past decade, the shopping mall has drawn international brands, nurtured homegrown entrepreneurs, inspired the rise of boutique hotels and new businesses, and helped redefine Alor Setar as a vibrant modern city. Through every fashion show, festive celebration, art installation and community initiative, Aman Central is a space where the spirit of Kedah is expressed with pride and where new stories continue to unfold. This 10th anniversary marks a reflection of how vision, purpose and resilience can transform a place and shape the cultural life of a region.

Axuan, YT Lim, Asyraf Arrif and Taufik Idros will present alongside visionary designer Shanell Harun, and rising names Isyraf Arysi, Hazizul Aziz, Helmi Hamdan, Ku Syafiq and Liren Ho. This year’s lineup will bring fresh energy to KFW 2025 and reflect the vibrant creative movement that continues to grow in Northern Malaysia. This year, the Diamond theme captures the spirit of a decade shaped by creativity, resilience and transformation. Like a diamond forged through time and pressure, each facet of this journey reflects the evolving story of Kedah through its heritage, artistry and pursuit of beauty. The collections presented at KFW 2025 will bring this spirit to life, blending tradition with bold innovation and offering a vibrant expression of craftsmanship, cultural identity and sustainable design.

That spirit will be celebrated this August with Kedah Fashion Week 2025 (KFW). Taking place from Aug 1–3, this year’s edition carries the theme “Diamond”, a symbol of strength, brilliance and timeless beauty. Like a diamond shaped through time and pressure, Aman Central and KFW have evolved through the years. The 2025 edition of KFW will be the most exciting yet. About 18 couture designers will take the stage, joined by 11 emerging student designers from Universiti Kuala Lumpur. This year, KFW welcomes an international designer, with celebrated Thai talent Patinya adding a regional perspective. Returning KFW bold alumni, including Seth and Luna, Salleh Hamid, Hasfitri Yusof, Teddie Alrashed, Naemah Khuntum, Ikmal Mukmin, Wan and Mary, Fareez

(From left) Uniasia Group international business department director Lily Lei, Uniasia Group vice president and See Young general manager Kevin Meng Fei, i-Care Marketing executive director Lim Chin Soon and i-Care Marketing sales & marketing director Yvonne Hoh at the MoU signing.