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Minh Anh during hair and makeup at Spaces Paris.

Minh Ahn (centre) during preparation at Spaces Paris.

Minh Anh in Frascara Look.

Transforming Paris into sculptural symphony

F OLLOWING her runway productions atop the Eiffel Tower and on the Seine River, Paris-based Vietnamese producer and supermodel Jessica Minh Anh has reimagined the city with a new production – JMA Fashion Panorama: Sculptural Elegance. Filmed and photographed across the French capital’s architectural landmarks during Paris Fashion Week Haute Couture, this cinematic experience spotlighted three distinct creative voices from three continents – Canadian fashion house Frascara, Paraguayan couture brand La Paix and Norwegian jewellery designer Kathrine Lindman – united in an exquisite narrative of craftsmanship, femininity and boundary-pushing modern luxury. Hybrid format for new fashion era JMA Fashion Panorama personifies a multidimensional approach to storytelling in fashion. Under Minh Anh’s creative direction, models were styled as living artworks, flowing through the city in a continuous visual performance that blurs the boundaries between fashion, film and fine art. Timeless blossoms Making its couture debut, Frascara brings refined glamour and

o Jessica Minh Anh couture takeover of French capital with designers from across continents

contoured femininity to the forefront with a special collection titled Timeless Elegance Blossoms. The Canadian fashion house, led by Francesca Mammoliti and Cindy Fine, presents a blooming garden of bold silhouettes, architectural draping and intricate hand-beaded floral embellishments. Each look is a study in precision – from luminous jacquards and embroidered satins to rhinestone accents and 3D floral appliques – underscoring Frascara’s belief that true glamour is responsible and enduring. This Parisian debut marks a bold entrance onto the global stage, rooted in craftsmanship and elevated by timeless sophistication. Commanding attention against the grandeur of the Arc de Triomphe, Minh Anh embodied sculptural power in a dramatic black floral cloque gown by Frascara. The design’s asymmetrical ruffled shoulder and voluminous tiered mermaid skirt carved out a bold silhouette that balanced softness with intensity. Elevating the look, Kathrine

Lindman’s silver necklace, bracelet and ring – featuring dark grey enamel, cubic zirconia and freshwater pearls – added a poetic contrast, echoing the quiet resilience and fluidity of the ocean. The ensemble blended precision tailoring with elemental grace, turning Paris into a living stage for couture. Earth, air and woman Paraguayan label La Paix unveils a collection shaped by the interplay between poised aesthetic and power. The collection floats between earth tones and sunlit translucency, marrying structured silhouettes with ethereal fabrics. Against the iconic Eiffel Tower, Minh Anh embodied modern elegance in La Paix’s soft light brown tulle gown. Meticulously formed through architectural draping and subtle starching techniques, the fabric moved with grace while holding a powerful structure. Her look was accentuated by a striking necklace and headpiece from Kathrine Lindman, inspired by the delicate intricacy of marine life, crafted from dried seaweed and silver. The sea, sculpted Norwegian jewellery artist Kathrine Lindman completes the trilogy with her ethereal new collection, Reflections of Water. Known for her geometric silverwork and enamel mastery, Lindman translates the silent rhythm of the ocean into wearable art – seashells, seaweed, and rippling waves captured in luminous, tactile pieces. Styled across both fashion collections, her designs add emotional depth and refined glamour to the overall story. Featuring freshwater pearls, silver and cubic zirconia, each piece echoes the ocean’s quiet strength and sensuality. With the Louvre as her backdrop, Minh Anh exuded quiet

Minh Anh wearing Kathrine Lindman jewellery.

of the Accor Group, provided an inspiring base that reflected the same commitment to forward-thinking practices. Minh Anh continued her tradition of spotlighting sustainability initiatives, including Accor’s Planet 21 programme and Sofitel’s “We Are Change Makers” campaign – reinforcing the importance of environmental responsibility across hospitality and fashion. Previously, Minh Anh has championed sustainable innovation by producing shows atop the Hoover Dam, Costa Cruises’ LNG-powered ship, the Gemasolar power plant and JFK Airport, highlighting key aspects of global sustainability – from renewable energy to supply chain reform. Visual ode to feminity, power and place “Each designer brings something deeply personal yet universally resonant. Together, they form a visual symphony that speaks to the many dimensions of femininity – strength, delicacy, complexity and grace – in one of the world’s most iconic cities,” said Minh Anh.

sophistication wearing Kathrine Lindman’s silver jewellery set – featuring a round-constructed necklace, bracelet and ring. The white enamel, cubic zirconia and freshwater pearls shimmered with the serene beauty of water, drawing light to her neckline with subtle brilliance. She completed the look in Frascara’s ivory crepe one-shoulder gown, adorned with 3D floral appliques and clean. Fashion in motion To bring this ambitious vision to life across multiple locations in Paris, Minh Anh teamed up with Big Bus Tours France, utilising a 100% electric vehicle, aligning with her sustainability mission. The creative development unfolded at “Spaces”, the high-end Parisian office hub where Minh Anh’s team shaped every detail of the production. The team used the latest garment steaming technology by SteamOne to ensure each couture piece was prepared and brought to life with precision. For the behind-the-scenes setup, Novotel Paris Porte de Versailles, part

Minh Anh’s Fashion Panaroma in Paris. – KATHRINE LINDMAN JEWELLERYPIC