10/07/2025

PROPERTY THURSDAY | JULY 10, 2025

12

The Haven rewrites ethical development

KUALA LUMPUR: Trinity Group Sdn Bhd, a boutique property developer, has announced a 100% take-up rate for Phase 1 of its latest residential project Trinity Sensoria – achieving over RM172 million in sales within just six months of its soft launch, with majority of buyers comprising young families and professionals seeking a secure, wellness-focused lifestyle near the city. Building on this strong momentum, Trinity Group will soon launch Phase 2 of the development, with units starting from just RM592,000. Strategically located in Beverly Heights, Ampang North, Phase 2 of Trinity Sensoria sits on 6.1 acres of freehold land and offers well designed condominiums ranging from 1,008 sq ft to 1,286 sq ft. The project has a GDV of RM580 million and is targeted for completion by Q3’28. Trinity Sensoria distinguishes itself as Malaysia’s first condominium to feature the pioneering 5X Protection System, a comprehensive approach to lifestyle safety and well being. The five pillars include contactless technology, wellness oriented design, physical wellness amenities, social wellness amenities and mental wellness amenities. Trinity Sensoria also unveiled the Trinity Gold Assurance Programme, providing buyers with extended warranties. “As a developer committed to redefining urban living, we’re proud that homebuyers have embraced Trinity Sensoria’s unique blend of innovation, security, and family-focused design,” said Trinity Group Managing Director Datuk Neoh Soo Keat. “This milestone shows that today’s buyers are looking for more than space—they want peace of mind, enduring value, and a true sanctuary to call home. fully taken up in six months Trinity Sensoria first phase

o Group’s perseverance, principled action and steadfast commitment to full responsibility are yielding results

Ű BY JOHN GILBERT sunbiz@thesundaily.com

Banking & Finance This year marks the 33rd cycle of the Fiabci World Prix d’Excellence Awards, a global benchmark in real estate. Fiabci, the International Real Estate Federation, connects real estate professionals worldwide, fostering knowledge exchange and international business growth. the panel of judges of the awards and benchmarked by global industry standards. “Both wins are a testament to our hard work towards creating sustainable communities.” Adding to its list of accolades, Setia holds the world record for the highest number of gold awards wins across the globe, with a total of 19 Fiabci World Gold Prix d’Excellence Awards to date. competitive landscape, he said. “However, persistence and authenticity have begun to yield results. After a decade of steadfast loyalty, our stakeholders – including industry participants and unit owners – are recognising the true value of our mission. “Despite ongoing challenges, The Haven remains resilient, confident that integrity will ultimately prevail,” he said. Moving on, Chan said for decades, Ipoh’s economic vitality faded into the background – dwindling confi dence, sluggish growth, and limited appeal to both domestic and inter national investors. Landed homes dominated the city’s property landscape, while most locals found condominium living a foreign concept. “When The Haven launched its luxury development in Tambun, just 5km from the city centre, skepticism ran high: Ipoh residents questioned its viability and location, while valuers and bankers openly doubted its potential. “Yet, The Haven’s innovative approach – blending home and hospitality, residence and vacation, investment and personal use, nature and urban convenience – garnered overwhelming early interest. “Global marketing campaigns sparked a wave of bookings, but local hesitation led to widespread cancel lations; ultimately, only two units were sold. “Despite these hurdles, The Haven’s story is far from over. Today, young professionals and digital nomads are reimagining Ipoh’s potential as they seek affordable luxury

SHAH ALAM: SP Setia Bhd (Setia) has earned two prestigious awards namely the Gold award for Sapphire by The Gardens in Melbourne, Australia for the Residential High Rise category, and the Silver award for Amantara, Setia Eco Templer for Residential Low Rise category at the Fiabci World Prix D’Excellence Awards 2025, which were presented at its award ceremony held at Lagos Oriental Hotel in Lagos, Nigeria on June 12. Setia CEO and president Datuk Choong Kai Wai, who was present at the gala said, “We are incredibly honoured to receive this recognition for both of our flagship develop ments – Sapphire by The Gardens in Melbourne and Amantara, Setia Eco Templer – and to be recognised by IPOH: Recent trends in the domestic real estate market show there is growing demand for ethical business practices and sustainable develop ment. According to industry analysts, buyers increasingly favour developers who demonstrate social responsibility and long-term stewardship over those focused solely on profitability. Situated in an idyllic natural setting in Ipoh, The Haven’s philo sophy aligns with this shift, positioning the firm as a leader in responsible real estate development. “At The Haven, our foundation is rooted in transparency and a stead fast commitment to full responsibility – a philosophy that sets us apart in a real estate sector often dominated by profit-driven motives,” The Haven Group CEO Peter Chan told SunBiz . “While financial sustainability is necessary to maintain our opera tions, our primary objective has always been to deliver unparalleled value to our purchasers and the broader community,” he said. Unlike many industry players who prioritise quick returns, Chan pointed out that The Haven has invested time and resources into project maintenance and community initiatives on a pro bono basis – actions that, while not directly profitable, reflect the developer’s core values and dedication to long-term impact. This approach has not always been understood or appreciated by the market, with some questioning the viability of such a model in a

Driven by purpose, not profit, Chan has spent over a decade redefining ethical and sustainable development in Ipoh.

steadfast in its conviction, having consistently contributed to both the state and nation without wrongdoing. Despite years of adversity and repeated attempts by detractors to undermine its progress, the impact has always been minimal. “Our experience has shown us that perseverance, principled action, and faith in justice will ultimately lead to success – as evidenced by the many obstacles we’ve already overcome,” Chan said. Profit serves only to sustain operations, not as the primary goal. “For 10 years, we’ve invested in quality and community, often without immediate return. Today, our stake holders see the value in this approach, and we’re confident that integrity will guide us through any challenge,” he said. Touching on talent, Chan said Ipoh presents unique workforce challenges, as it has long been over looked for career growth, prompting many young professionals to seek opportunities in thriving towns and cities. The remaining talent pool often consists of those with local commitments. “Despite challenges in Ipoh’s workforce, The Haven has built a loyal, driven team through training and values-based development.”

and work-life balance,” Chan said. He also noted that industry reports highlight a shift towards mixed-use, nature-integrated developments in secondary cities, with buyers valuing unique lifestyle offerings over traditional city-centre prestige. The Haven’s vision positions it at the forefront of this trend – proving that resilience and innovation can transform even the most challenging markets. Chan said the greatest challenge faced in this project was twofold: first, successfully completing and selling the units – an objective achieved by 2013 – and second, managing the ongoing quality, management, and image upgrade of The Haven to ensure it became the premier development in Ipoh. “Our greatest challenge wasn’t just building and selling The Haven—it was safeguarding its reputation as Ipoh’s premier development. “When a neighbouring project threatened our standards, we took a stand for quality and community, even if it meant facing tough legal and relational hurdles. “In the end, our dedication to quality prevailed, setting a new benchmark for luxury living in the region,” Chan said. He said The Haven remains

SP Setia scores double win at Fiabci World Awards 2025

Education News/Health & Wellness TUES S P Setia bags Gold for Sapphire and Silver for Amantara at Fiabci 2025.

ESG

Property

WED

MON

THUR