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Exploring new frontier in dark tourism

M’sia well positioned to capitalise on emerging trend PETALING JAYA: As global travellers seek deeper emotional and cultural experiences, a once-niche segment of the tourism industry is gaining mainstream traction — dark tourism. Universiti Utara Malaysia School of Tourism, Hospitality and Event Management senior lecturer Raslinda Mohd Ghazali said the dark tourism market, valued at US$31.89 billion (RM136.9 billion) in 2023, is projected to grow steadily at a compound annual growth rate of 2.8% until 2030, according to Grand View Research. With Malaysia’s established tourism infrastructure and rich cultural-historical backdrop, Raslinda believes the country is well-positioned to capitalise on this emerging trend. Internationally, Southeast Asian tourists are likely to resonate with spiritual beliefs and local legends, while Western tourists may seek colonial-era ghost sites or war-related landmarks. Dark tourism can take many forms, including thanatourism, disaster tourism, ghost tourism and war tourism. “Dark tourism appeals to those seeking emotional, educational, and reflective experiences,” Raslinda said. “People visit these sites not just for the thrill, but also for personal enrichment, remembrance and sometimes even healing.” Some notable global examples include Ground Zero in the United States, the site of the September 11 tragedy in 2001, and Aceh in Indonesia, which was tremendously affected by the 2004 tsunami. Raslinda notes that this form of tourism often sparks negative emotions – fear, sadness, anger yet paradoxically leads to positive visitor satisfaction and destination loyalty. “I’ve taken students to the Penang War Museum, and many were moved by the emotional weight of the site. “Despite the sadness, they wanted to return. It’s a powerful form of connection,” she said. However, with popularity comes responsibility. Raslinda warned that legal risks and ethical concerns are common in dark tourism. Injuries, psychological distress and disrespectful portrayals can lead to public backlash and lawsuits. “Operators must implement risk-control strategies including liability waivers, proper licensing, GPS tracking and clear emergency plans,” she advised. Moreover, psychological support should be available for visitors who experience panic, trauma or spiritual discomfort during such tours. Marketing dark tourism requires a balanced approach, blending historical accuracy, respectful storytelling and digital engagement. “Social media platforms like TikTok, Instagram and YouTube are powerful tools for promoting dark tourism. Influencers can humanise the experience and make it relatable,” Raslinda said. She also suggested combining dark tourism with other growing segments like heritage tourism, ecotourism and adventure tourism. “Dark tourism is not just about the thrill. It’s about understanding human history, honouring memories and educating future generations. – By KIRTINEE RAMESH

PETALING JAYA: Malaysia is exploring a new frontier in tourism with the rising global interest in dark tourism – a niche segment that focuses on sites associated with tragedy, conflict and historical depth. According to Tourism Malaysia’s data, there were over 20.14 million tourists and RM71.3 billion in tourism receipts in 2023. As such, the potential economic benefits of dark tourism are undeniable. Tourism Malaysia director-general Datuk Manoharan Periasamy said dark tourism offers not just a sense of adventure but also serves as a platform to educate visitors about Malaysia’s rich historical and cultural heritage. He said while paranormal tourism remains relatively underexplored, trends in cultural and heritage tourism indicate growing interest in immersive, story-driven travel experiences, particularly among younger generations like Gen Z. “This aligns with the National Tourism Policy 2020–2030, which emphasises the importance of cultural and heritage based tourism as a pillar for future growth. “Malaysia lacks specific regulations governing dark tourism. However, existing laws such as the National Heritage Act 2005 protect historical sites, ensuring that promotional activities are conducted ethically and with cultural sensitivity,” he said. Additionally, the Tourism Industry Act 1992 enforces responsible practices among tourism operators. He said tour operators interested in developing dark tourism experiences must obtain approvals from local councils, heritage departments and law enforcement agencies, especially for activities like night tours, ghost hunts or adventures, can educate visitors on nation’s rich heritage, says director-general Ű BY KIRTINEE RAMESH newsdesk@thesundaily.com Niche segment offering different kinds of

Attractions focusing on sites associated with tragedy, conflict and historical depth gaining popularity with tourists. – ADIB RAWI YAHYA/THESUN

paranormal investigations. Manoharan stressed the importance of site preservation and public safety. He also highlighted that private or abandoned properties require permission from landowners and relevant authorities before being marketed as attractions. Tourism Malaysia has identified several locations with strong potential for dark tourism. These include Bukit Kepong in Johor, which was the site of a deadly 1950 siege during the Malayan Emergency. In Kedah, the Weng Communist Tunnel offers a glimpse into the conflict era. The Sungai Buloh Leprosarium in Selangor was once the world’s second-largest leper colony. Pulau Bidong in Terengganu housed on

audience,” he said. While the previous haunted narrative did help boost curiosity and footfall, it also overshadowed the deeper stories behind the castle. “Many visitors came for the thrill, not realising the true significance of Kellie’s Castle as a symbol of ambition, family love and an unfinished legacy,” said Mohd Tsabit. Under this new vision, visitors can expect enhanced experiences. The management is planning to introduce activities such as guided tours, either on foot or via a classic tram to the back gate, horse riding and leisurely strolls through the scenic Moorish Garden and Mother’s Farm. – By KIRTINEE RAMESH Vietnamese refugees from 1978 to 2005. Ancient sites like Niah Caves and Gua Cha hold archaeological and cultural value. The Crag Hotel in Penang, a colonial era landmark, adds historical charm to Penang Hill. The Penang War Museum, once a British fort, offers a sobering look into wartime history. Pulau Jerejak, formerly a military base and quarantine station, is now a tourist destination with a layered past. In Sabah, the Agnes Keith House in Sandakan portrays colonial life through preserved furniture and antiques, and is part of the Sandakan Heritage Trail. Manoharan said when promoted responsibly, dark tourism not only preserves heritage but also enriches the travel experience.

Highlighting architectural beauty of ‘spooky’ Kellie’s Castle PETALING JAYA: Kellie’s Castle, the iconic historical landmark in Batu Gajah, Perak, is entering a new era under the stewardship of Fest Imperio Sdn Bhd, led by its CEO and founder Mohd Tsabit Abu Bakar. future of Kellie’s Castle. The decision to highlight the castle’s historical and emotional significance was a deliberate and strategic one.

“Moving away from a purely haunted identity allows the castle to appeal to a wider audience, including history buffs, architecture lovers and cultural tourists. “We want to showcase the unique architecture and the heartfelt story of a husband building this castle for his wife. That is what makes this place truly special. “Our main focus is to highlight the castle’s architectural beauty and historical significance. “This ensures its relevance and appeal to the public, especially the younger

Once known primarily for its mysterious and haunted reputation, the management is now working to redefine the site’s narrative by highlighting its rich architectural beauty and historical value. Mohd Tsabit said public perception needs to change to appreciate Kellie’s Castle as a national treasure, rather than just a spooky landmark. “I believe there is potential for stronger tourist numbers. However, a lot more needs to be done, and we are confident about the