18/05/2025

ON SUNDAY MAY 18, 2025 theSunday Special V

ing patterns and insights that would take humans much longer to discern. We all agree that time is of the essence, right? In the marketing realm, professionals are using predictive analytics to tailor PDUNHWLQJ FDPSDLJQV PRUH H̆ HFWLYHO\ Understanding which products appeal to Malaysian consumers allows businesses WR DOORFDWH UHVRXUFHV Ḣ FLHQWO\ DQG ERRVW sales. The ability to measure campaign success in real time helps companies pivot their strategies on the fly. This makes them more agile and responsive to market needs. For professionals in fields such as marketing and business development, this means making more data-driven deci sions and less guesswork. As companies embrace analytics, employees equipped with these insights will be invaluable as sets, helping to drive growth and improve return on investment.

valuable in an increasingly competitive job market. HR professionals can now spend their time on more strategic elements of re cruitment, such as company culture and candidate engagement, while AI handles the initial sifting of applications. This not only speeds up the hiring process but also reduces biases, as algorithms can focus VROHO\ RQ TXDOL¿FDWLRQV DQG VNLOOV UDWKHU than demographic factors. This change indicates a shift towards a more streamlined hiring process for Ma laysian professionals. Furthermore, this trend highlights the need for candidates to present their skills and experiences in a way that resonates with AI tools. Personalised learning and development In today’s fast-paced digital economy, continuous learning is vital. Companies in Malaysia are adopting AI-driven learning platforms that recommend courses based on employees’ existing skills and career aspirations. These platforms utilise algorithms to analyse employees’ learning habits, identifying areas for improvement and suggesting resources. This kind of tailored approach not only enhances employee engagement but also fosters a culture of continuous improvement within organisa tions. For Malaysian professionals, this means an accessible pathway to career advancement. Whether you’re looking to sharpen your existing skills or learn something entirely new, AI is opening doors to personalised development strate gies. Moreover, as companies recognise the value of nurturing talent, employees can expect to receive more resources to support their growth.

AI innovations changing the

business landscape This is no trend or bandwagon to hop on, it is our present and future BY ASHRAF WAHAB A RTIFICIAL Intelligence (AI) is no longer just a buzzword. It’s a reality that is reshaping the way we do business, es pecially in Malaysia’s vibrant in their ability to learn over time. They EHFRPH PRUH Ḣ FLHQW DQG H̆ HFWLYH DV they interact with more customers. For Malaysian professionals, especially in sales and customer service, this means a significant shift in workload. While chatbots can handle routine inquiries, human agents can focus on resolving more complex issues, which enhances job satisfaction and produc tivity. Furthermore, professionals can urban landscape. With more companies recognising the potential of AI tech QRORJLHV 0DOD\VLDQ SURIHVVLRQDOV ¿QG themselves steeped in a transformative journey.

Automation: Streamlining ZRUNÀRZV Let’s face it: nobody enjoys mundane, repetitive tasks. This is where automation comes to the rescue. With AI, businesses can automate everything from data entry to payroll processing, freeing valuable time for professionals to focus on creative and strategic tasks. In Malaysia, industries such as manu IDFWXULQJ DQG ¿QDQFH DUH DOUHDG\ VWDUWLQJ to feel the impact. For instance, automat LQJ URXWLQH DFFRXQWLQJ RU ¿QDQFLDO UHSRUW ing processes means fewer human errors and faster turnaround times. This boosts Ḣ FLHQF\ DQG HQDEOHV SURIHVVLRQDOV WR spend more time on value-added tasks. For white-collar workers, automa tion can feel daunting, but it should be viewed as an opportunity rather than a threat. Upskilling and reskilling are crucial. As routine tasks get automated, professionals can pivot towards more complex problem-solving roles or creative LQQRYDWLRQ H̆ HFWLYHO\ UHGH¿QLQJ WKHLU career trajectories.

L HW¶V GLYH LQWR ¿YH SLYRWDO $, innovations that are shaking up the professional landscape in Malaysia. Chatbots: The new frontline of customer service Imagine sending an inquiry late at night and getting a re sponse almost immediately. This is now possible thanks to AI-powered chatbots. Busi nesses are deploying chatbots to handle customer inquiries 24/7. This provides timely responses and enhances customer experience. In Malaysia, local e-com merce platforms and service providers increasingly use chatbots to automate cus tomer interactions. These digital assistants can handle a range of queries, from simple FAQs to complex complaints. The beauty of chatbots lies

Embracing the transformation As chatbots handle customer inquiries, data analytics decode consumer behav LRXU DXWRPDWLRQ VWUHDPOLQHV ZRUNÀRZV $, GULYHQ UHFUXLWLQJ ¿QGV WKH ULJKW WDOHQW faster and personalised learning acceler ates professional growth, the role of the Malaysian workforce will undoubtedly evolve. Adapting to these technologies requires a mindset shift and a dedication to lifelong learning. It’s not just about mastering new tools; it’s about embracing the change they bring. By leveraging AI innovations, Malaysian professionals can enhance their Ḣ FLHQF\ FUHDWLYLW\ DQG HPSOR\DELOLW\ LQ a rapidly changing world. We should no longer hesitate to dive into the world of AI. We must explore all its possibilities and then engage with these technologies. It is no longer about adapting to the times. AI is undoubtedly the present and the future. In fact, you may be leading the charge in the future of work.

gain deeper insights from chatbot inter actions, help ing businesses understand customer behaviour better. Data analytics: Decoding consumer behaviour Data analytics has taken centre stage in helping businesses make in formed decisions. From understanding market trends to predicting cus tomer preferences, AI powered analytics tools are a game-changer for Malaysian businesses. These tools can sift through vast amounts of data in seconds, uncover

AI-driven recruiting: Finding the ULJKW ¿W IDVWHU AI-driven recruiting tools analyse resumes DQG DSSOLFDWLRQV WR ¿QG FDQGLGDWHV ZKR best match the job requirements. In Malaysia, this innovation is particularly