27/03/2025

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BIZ & FINANCE THURSDAY | MAR 27, 2025

Liangkee to expand cage-free egg production the driving force behind the company’s LKFresh brand.

ITMAX bags deal from Pengerang Municipal Council KUALA LUMPUR: ITMAX System Bhd subsidiary Southmax Sdn Bhd has secured a contract worth RM30.2 million from Pengerang Municipal Council (MPP). Under the contract, ITMAX is responsible for design, installation, and maintenance of a smart integrated operations centre and closed-circuit camera system with artificial intelligence (AI) features within the Pengerang area. The contract spans a period of 180 months on a monthly subscription basis. ITMAX System managing director/CEO William Tan Wei Lun said, “We are pleased to have secured this contract from MPP, marking our fifth AI video surveillance contract in Johor. This achievement reflects the trust placed in ITMAX’s smart city solutions and further expands our presence in the state. Our AI-driven video surveillance system will support the city council in improving operational efficiency in a more cost-effective approach. Beyond providing long-term revenue visibility for the group, this contract aligns with our commitment to advancing smart city initiatives and fostering safer, more connected communities. We look forward to working closely with MPP to drive digital transformation and create a lasting positive impact.”

welfare standards in the country,” he added. A survey conducted by GMO Research found that 77% of Malaysian consumers believe eggs sourced by restaurants, retailers, packaged foods producers and similar should come from cage free hens. The research also revealed that 62% of consumers are willing to pay more for cage free eggs, with more than half accepting a cost premium of 10 25%.

o Project to scale up operations from 20,000 to 100,000 free-range hens wins praise from international NGO

“As the leading cage-free egg company in Malaysia, Liangkee is committed to providing the highest quality eggs for Malaysian consumers through our regenerative and sustainable practices,” he added. Lever Foundation sustainable supply chain manager Bagas Kusuma Jati said Liangkee’s strategic shift toward cage-free production addresses the accelerating corporate and consumer demand for cage-free eggs across Malaysia. “With many major domestic brands like OldTown White Coffee, Mydin, Jaya Grocer, The Food Purveyor, Aeon Malaysia, Sunway Group and others having already committed to cage-free egg sourcing policies, Liangkee is well positioned to capitalise on the increasing market opportunities while helping advance animal Kinabalu is an emerging destination we want them to explore,” he said. He said MAHB is presenting market data and projections to highlight Malaysia’s potential as a key tourism hub. “We are not only promoting KLIA but also other airports in Malaysia. By showcasing new destinations, we aim to position Malaysia as a strong alternative to traditional hotspots like Phuket, Bali and Bangkok,” he said. Malaysia Airports manages 39 airports across Malaysia, comprising five international airports, 17 domestic airports, and 17 STOLports (Short Take-Off and Landing airports), alongside Istanbul Sabiha Gökçen International Airport in Türkiye. – Bernama

KUALA LUMPUR: Liangkee, one of Malaysia’s largest cage-free egg producers, won praise yesterday from international NGO Lever Foundation for shifting a significantly larger proportion of its hens to cage-free systems. The project, which will scale operations from 20,000 to 100,000 cage-free hens and result in nearly 20% of the company’s overall egg production coming from cage-free hens, underscores Liangkee’s commitment to higher animal welfare standards and quality food production. Founded in 1965, Liangkee in a statement said they partner with multiple corporate clients and PETALING JAYA: Malaysia Airports Holdings Bhd (MAHB) is actively engaging with three Australian airlines namely Qantas, Jetstar and Virgin Australia, to establish direct flights to Malaysia. MAHB senior general manager for strategy Megat Ardian Wira Mohd Aminuddin said, these discussions have been ongoing for several years. “It’s still early days, but they depend a lot on aircraft delivery. When they have the right aircraft and business case, they will take it to the next level. We’re always pursuing them,” he said at the Routes Asia 2025 in Perth, Australia. While Malaysia is a popular destination for Australian travellers, Megat Ardian said multiple factors

retailers committed to more humane sourcing practices. The company said that construction on the new facilities will begin this August, introducing advanced multi-layer aviary cage free systems alongside the company’s existing free-range farming operations. This expansion represents a substantial advancement in Malaysia’s cage free egg sector. “In recent years, the market has witnessed a remarkable shift towards cage-free eggs due to growing consumer awareness of animal welfare and food quality,” said Tan Ling Yu, second generation owner of Liangkee and are considered before launching new routes. He noted that airlines always look at yields, market share and demand. “Sometimes they notice a downward pressure on yields if they fly to Malaysia. This is based on their business case. Besides, they do have a lot of demand traditionally in Bali or Bangkok,” he said. Megat Ardian highlighted Malaysia’s diverse attractions beyond Kuala Lumpur, which could appeal to Australian travellers. “Yes, Kuala Lumpur is a hub, but to the Australians, when they want to come to our part of the world, they target beach and eco-tourism. “So places like Langkawi and Penang are well known for their food and culture, while Kota

Cage-free egg production, in which hens are given the freedom to move in open environments, improves animal welfare and food quality. Exhaustive research by the European Food Safety Authority found that cage-free egg farms have up to a 25 times lower rate of contamination by key salmonella strains. An increasing number of consumers have also been leaving eggs off their plates as the best way to help laying hens. MAHB in talks with 3 Australian airlines for direct flights to Malaysia

Malaysia’s wide range of attractions, outside of Kuala Lumpur, is likely to attract Australian travellers. – UNSPLASH PIX

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