12/03/2025

LYFE WEDNESDAY | MAR 12, 2025

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Malaysian Paper

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A S Malaysians gear up for Hari Raya Aidilfitri, a growing number of festive shoppers are redefining fashion – choosing secondhand as a conscious, stylish and budget friendly alternative. Second-hand goods marketplace Carousell reported a surge in demand for pre-loved fashion a month before Raya, with homegrown modest wear brands such as Qiszar, Petit Moi and Whimsigirl among the most sought-after. This shift highlights a broader movement toward sustainable and value-driven fashion choices – even before and during major festivities. Local designers take centre stage Carousell’s search data indicated Malaysian shoppers are increasingly drawn to homegrown designers in the preloved market, underscoring a demand for unique and high-quality pieces. Qiszar, Petit Moi, Leeyanarahman, Whimsigirl and Mimpikita are local brands that experienced seasonal search spikes ahead of and during Raya in the past three years. This year, preliminary data showed increased search demand for Qiszar, Leeyanarahman, Wanzar, Zalia and Hijabistahub. Baju kurung remained one of the most-searched traditional outfits, proving classic festive wear continues to be a wardrobe staple. Other popular keywords are “ abaya ” and “ kebaya ”. Users tend to start searching before Ramadan, with peak search activity during Ramadan itself – the early bird catches the best deals as listing prices tend to be higher during the festive period. Savvy shoppers can find clothes selling for between one-third to half of the retail price when choosing secondhand – for instance, Raya clothes from Petit Moi and Qiszar retail for an average of RM400, but average from as low as RM100 on Carousell. “Beyond affordability, second hand fashion has emerged as a lifestyle choice for many consumers

Shopping for used items will allow for substantial savings.

“3DS” and “Nintendo Switch” are also in demand during the festive season, as friends and family come together to bond and unwind during the break. For many, Raya is a major occasion to refresh their tech, much like upgrading devices at the start of the year or during new phone launches. Keywords such as “iPhone”, “iPad” and “Samsung”, particularly flagship models, are surging in searches. Choosing secondhand this Raya As secondhand shopping gains mainstream popularity, more Malaysians are recognising its benefits beyond just cost savings. Purchasing pre-loved items not only provides access to unique, high-quality pieces that are no longer available in stores, but also supports the circular economy. As demand for second-hand fashion grows, more Malaysians are selling their gently-worn festive outfits, extending their lifespan and reducing fashion waste. By embracing second-hand shopping and selling, consumers can contribute to a more sustainable fashion culture while celebrating the season meaningfully.

Increasing numbers of shoppers are buying secondhand as they look to practice sustainable fashion.

Pre-loved clothing surging this Raya

o Search for second-hand goods increases as festive shoppers are drawn to affordability

festive celebrations. From stylish to upgraded electronics, second-hand finds are helping to create meaningful moments and bring families and friends closer. Keywords such as “Ikea” and “sofa” are among the top searches, reflecting seasonal interest in home upgrades. Traditionally, second hand furniture sees an increase in searches before and during Raya as Malaysians open their homes to host guests. Items such as “PC games”, “PS4”, furniture

in fashion transactions continue to observe a yearly upward trend of around 20%, especially for local designer brands. “With demand picking up earlier and at a higher rate this year, we anticipate even greater growth leading up to Ramadan,” said Carousell Malaysia category manager Lam Kae Vern. Beyond fashion This Raya, Malaysians are turning to second-hand items to refresh their homes and enhance their Malaysia. Raya

The market for second-hand clothing is expanding partly due to e-commerce platforms. – PICS FROM PEXELS

Baju kebaya and abaya are among top searches on the platform before Raya over the past three years.