25/04/2026

LYFE SATURDAY | APR 25, 2026

FOLLOW

ON YOUTUBE

22

Malaysian Paper

/theSunMedia /

T WO of Malaysia’s most iconic local favourites – teh tarik and the Nyonya delicacy onde-onde – are now taking centre stage on the international gaming scene, selected as exclusive localised in-game cosmetic items for the globally popular Korean game IP, CookieRun: OvenSmash . Developed by Korean game studio Devsisters, the CookieRun franchise has captivated players worldwide since its debut in 2009, thanks to its charming and loveable cookie characters. The franchise has since amassed over 300 million users globally and has collaborated with major international names including K-pop supergroup BTS, the hit musical film Wicked and last year’s global phenomenon K-pop Demon Hunters – further cementing its status as a powerhouse IP on the world stage. The latest instalment in the series, CookieRun: OvenSmash , is a fast-paced real-time multiplayer action brawler that took the world by storm upon its global launch in March 2026, surpassing one million downloads in just three days and quickly climbing the app store download charts in both the US and South Korea. Building on its strong international debut, the game expanded to Southeast Asia, Taiwan, Hong Kong and Macau on April 23, with free downloads now available. To mark the regional launch, the developers rolled out exclusive localised cosmetic items for each market, with Malaysia and Singapore’s very own teh tarik and ondeh-ondeh among the highlights, much to the delight of local players. The development team’s attention to local detail is evident in both designs. The teh tarik cosmetic features the iconic bungkus ikat tepi

The teh tarik cosmetic includes the iconic bungkus ikat tepi .

CookieRun players can now decorate their characters with accessories inspired by teh tarik and onde-onde .

Teh tarik , onde-onde debut in global hit mobile game o CookieRun: OvenSmash introduces local Malaysian treats as equippable cosmetics

celebrate this local flavour at no cost. With homegrown flavours now woven into one of the world’s most popular gaming franchises, CookieRun: OvenSmash offers local players something truly special. The game is now available for free download in Malaysia and Singapore, so jump in and battle it out alongside players from across the region in action-packed multiplayer showdowns.

the battlefield. Since the regional pre-registration opened in March, CookieRun: OvenSmash has already surpassed one million sign-ups across Southeast Asia, Taiwan, Hong Kong and Macau. As a thank you to players for their overwhelming support, the developers have announced that the teh tarik -themed cosmetic item will be given out for free in-game, ensuring that every player can

(tied bag) packaging style familiar to any Malaysian, complete with colour-accurate string ties that authentically capture the look of this beloved street drink. Meanwhile, the onde-onde cosmetic draws inspiration from its signature pandan leaf coating and molten palm sugar filling, cleverly reimagined as an adorable in-game accessory that brings a touch of Southeast Asian charm to

FOODIE CORNER

Inside Scoop “Rasa-Rasa Malaysia” collection In celebration of Visit Malaysia 2026, the limited-time collection features six new flavours representing the identities of Malaysian states, including affogato from Johor, dark chocolate banana from Kelantan, dodol musang king from Melaka, gula apong tiramisu from Sarawak, Moola chocomalt kaw dinosaur from KL and Selangor and strawberry lemonade from Pahang. Customers can enjoy the flavours individually or bring home the limited-edition Rasa-Rasa Pack (RM70). Available at all Inside Scoop outlets nationwide until May 11.

Nuuna nasi lemak instant noodles This collaboration between Nuuna and Nasi Lemak Burung Hantu brings the nasi lemak experience into a range of instant noodles and instant vermicelli. It is designed to meet Malaysians wherever hunger strikes. It is not about replacing the nasi lemak experience, but about extending it to those who reach for noodles first, offering the best of both in a single, convenient bowl. Each pack costs RM7.99 and has four individual packets inside.

Anmum formula milk Anmum Essential Gold and Anmum Essential improved formulations now offer an added nutritional support with Lutein, a nutrient that helps to protect eyes and filter blue light, an increasingly relevant need as screen time becomes part of everyday learning and play. Together with key ingredients and nutrients that help support good gut environment, the focus is to support how children think, see and grow in a more connected world.

Hock Kee Kopitiam As part of the collaboration between Hock Kee Kopitiam and D.MasKing by DSR Taiko Bhd, a specially curated range of durian-based products is available at selected Hock Kee Kopitiam outlets, offering a uniquely Malaysian twist on familiar favourites, including roti bakar with durian kaya and butter, durian coffee, durian teh tarik , durian ice creams (soft serve, gelato and ice cream stick), durian dark chocolate and durian chips.