08/04/2026

LYFE WEDNESDAY | APR 8, 2026

23

START POWER

Henry Cavill for Longines Role: Longines ambassador of elegance Profession: Actor Longines unveils an extensively redesigned HydroConquest collection that blends contemporary aesthetics with proven performance. The collection debuts with a compelling campaign starring Longines ambassador of elegance Henry Cavill, filmed on the dramatic shores of Tenerife, where the interplay of land and sea captures the very essence of the HydroConquest.

DK, Seungkwan and Dino for Skechers Role: Regional brand ambassadors Profession: Boy band members Fronting the new Hotshot Collection, each member reflects a distinct style that fans can channel into their everyday looks, from DK’s urban and dynamic energy, to Seungkwan’s sporty charm and Dino’s fresh, relaxed aesthetic.

Catriona Ross for Nu Ideaktiv Role: Raya ambassador Profession: Actress

Rose for Levi’s Role: Multi-year partnership for Levi’s Profession: Singer-songwriter

With a longstanding presence in the Malaysian entertainment industry, Catriona Ross is celebrated for her versatility and authenticity. As a woman, a mother and an individual with lived experiences, she is relatable to many Malaysian communities. She will anchor digital content across all Ideaktiv platforms, from light-hearted festive moments to deeply personal stories, including her journey as a mother to a child with autism.

As a member of the renowned South Korean girl group Blackpink and solo artiste, Rose has developed a unique personal style and artistic vision while earning fans from across the world. Part of the “Behind Every Original” campaign, which debuted during the Super Bowl, the brand released Rose’s dedicated “Backstory”, offering a deeper look into her creative vision and inspiration.

Hyunjin for Guess Role: Global brand ambassador Profession: Rapper

Gisele Bundchen for Garnier Role: Global brand ambassador Profession: Model

The brand unveils its second drop of the Spring Summer 2026 global advertising campaign that reframes the brand’s iconic American denim legacy through a bolder, more free-spirited lens – trading heritage nostalgia for a sharper, more expressive energy that reflects the attitude of the new generation.

Rooted in her Brazilian heritage, Gisele champions Look Good & Feel-Good Beauty. True beauty goes beyond the look – it is an essential part of a holistic wellness lifestyle. This philosophy creates a powerful synergy between the person and the brand, a shared vision that wellness needs to be accessible to everyone.

Kagiso Rabada for Rado Role: Global brand ambassador Profession: Cricketer

As a global ambassador, he will feature in international campaigns and brand initiatives, connecting Rado with cricket fans worldwide over the next three years. The brand has also been a partner of the European Cricket Council since 2025. It plays a vital role in developing the sport across Europe, nurturing new talent and inspiring the next generation of players and fans.

Urassaya Sperbund for Pond’s Role: Global brand ambassador Profession: Actress and model

Yaya has built a career shaped by creativity, discipline and a fearless willingness to evolve. Over time, she has grown from a beloved national figure into a global icon across fashion, entertainment and culture, continuously redefining what is possible.