25/02/2026

LYFE WEDNESDAY | FEB 25, 2026

/thesuntelegram FOLLOW / Malaysian Paper

ON TELEGRAM m RAM

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STAR POWER

Lando Norris and Wei Daxun for Tumi Role: Global & Asia Pacific brand

Christy Turlington for Lancome Role: Global ambassador Profession: Supermodel Embodying the brand’s fearless optimism and unwavering commitment to

ambassador Profession: Formula One world champion and actor International travel brand Tumi has unveiled the next generation Alpha collection through Formula One world champion and global brand ambassador Lando Norris, and actor and Asia-Pacific brand ambassador Wei Daxun. Both ambassadors will be representing the next generation, which is what Alpha is designed to do, to perform beside them with its clean lines, smooth movement and refined design. In

progress, Lancome welcomed American model and global maternal health advocate Christy Turlington to its rosters of global ambassadors. Aligning with Lancome’s mission to inspire joyful and confident

Ezuwan says his involvement in the entertainment industry is an expansion of his creative pursuits. – PIC FROM EZUWAN ISMAIL

living through its advancements in skin care, makeup and fragrance, Turlington’s conscious optimism, sense of purpose and commitment to supporting women across generation supports the brand’s core values moving forward. Together with Lancome in this new partnership, Turlington has expressed her admiration for the brand’s legacy at celebrating women at every stage of life and is honoured to join a family that shares that vision and uses beauty as a platform for positive change.

From couture to concerts

celebration of Alpha‘s latest evolution, Tumi will be debuting UltraBlue, identified by its vivid blue accent across key touch points on six iconic Alpha silhouettes.

AFTER 15 years of building his name in Malaysia’s fashion industry, designer Ezuwan Ismail is now stepping into organising concerts through his company Ideatelier, with a clear mission to do something different for every entertainment showcase he produces. He said his involvement in the entertainment industry does not signal his departure from fashion, but rather, an expansion of his creative pursuits. “Fashion remains my priority, but events and entertainment are platforms for me to share the experience and knowledge I’ve gathered over 15 years in the industry. “Both fields belong to the same creative family and complement one another. I’ve simply shifted positions – from working behind the scenes to being the organiser,” he told Bernama. Despite being in the event organisation field for less than a year, the designer has already proven his capabilities by successfully organising large-scale concerts, including “Live in KL – Sammy Simorangkir” and “Sembilu: The Reunion”. His experience designing costumes for major concerts in the past has given Ezuwan an edge in understanding the intricacies of event management, from production and stage design to artiste coordination. Among the celebrities who have worn his creations are Malaysia’s number one singer Datuk Seri Siti Nurhaliza, Aina Abdul and Ziana Zain, giving him direct exposure to mega-scale performance standards. He is set to produce a concert celebrating the 40th anniversary of Malaysian music legend Fauziah Latiff, slated to take place on May 9. He described the project as a personal dream, having grown up listening to the singer’s songs. According to Ezuwan, the choice of the artiste concerned was not driven purely by commercial considerations, but by deep respect for a music legacy that remains relevant across generations. On the upcoming concert’s concept, he revealed that it will feature a different level of showmanship, including cinematic elements, exclusive costumes and carefully curated surprise moments to deliver a fully immersive experience for the audience. “Every concert we produce carries its own identity. We’re not just selling a performance – we’re offering an experience, from the decor and red carpet entrance to elements such as the kabuki drop, which is our signature characteristic. “At the Sammy Simorangkir concert late last year, every guest received a rose as a symbol of appreciation for the artiste’s legacy. Meanwhile, at ‘Sembilu: The Reunion’, we distributed popcorn to 10,000 attendees to create a retro cinematic atmosphere, as if they were watching a 1990s movie,” he said. He stressed that the approach is not about competing with other organisers, but about energising the local entertainment industry and elevating performance standards.

Christian Kukuk for Longines Role: Brand ambassador Profession: International show jumping champion Together with its long history with equestrian sports, Longines has announced the addition of Christian Kukuk to its line of equestrian athlete ambassadors. In line with Kukuk’s long dedication to the sport, he has won several five-star events, including the Longines League of Nations TM, Longines FEI

Jumping European Championship and getting the gold in the 2024 Paris Olympic Games. This consistent and unwavering performance has deeply resonated with Longines’s commitment to precision, elegance and performance as its belief is that true elegance goes beyond appearences, which Kukuk’s mindset does to capture this spirit in every way he performs.

Bella Astillah for Hock Kee Kopitiam Role: First brand ambassador Profession: Malaysian singer and actress With the entry of Creador Foundation and Censuria Capital as strategic investors, Hock Kee Kopitiam has decided to appoint Bella Astillah as its first brand ambassador. Widely admired for her authenticity, warmth and relatability, Bella reflects the core values of Hock Kee Kopitiam

Yuto Horigome for Casio’s G-Shock Role: Brand ambassador Profession: Professional skateboarder and two-time Olympic champion Resonating with G-Shock’s spirit and passion for constantly pushing limits, pro skateboarder Yuto Horigome has been recently appointed as an ambassador by Casio. To mark the appointment, a visual and movie were made by Verdy and Thirty 3 magazine, which were uploaded on Casio’s official social media channels. The partnership has prompted G-Shock to engage in initiatives that support the broader recognition and continuous development of skate culture, alongside Horigome, who is known for expressive street skateboarding.

while marking a new phase in its brand engagement and consumer connection strategy. This appointment was announced at the opening of Hock Kee’s 17th outlet at Medan Pasar, representing a symbolic milestone for the brand, where Creador and Censuria back Hock Kee with strategic capital behind the scenes while Bella brings warmth and credibility at the forefront.

Babymonster for Uniqlo Role: Collaboration partner Profession: K-pop girl group

Apparel retailer Uniqlo has announced a collaboration with K-pop idol group Babymonster to launch Babymonster Uniqlo T-shirt (UT), its first UT collaboration collection with the popular K-pop idol group. Designed to capture the feel of the group’s quintessential song Batter Up , it features a collection-special design of women UTs with slightly wide boxy silhouette and sheer body material, sporting crew neck and V-neck types to allow wearers to enjoy a variety of styling. This collection was inspired by the cool and powerful presence that the group continues to express on the world stage.