14/01/2026

LYFE WEDNESDAY | JAN 14, 2026

/thesuntelegram FOLLOW / Malaysian Paper

ON TELEGRAM m RAM

22

STAR POWER

Park Bo-gum for Omega Role: Brand ambassador Profession: Actor

Daiyan Trisha for Carolina Herrera & Swarovski Role: Malaysia’s face of the Superluxe Collector’s Edition Profession: Actress, singer, writer Carolina Herrera, in collaboration with Swarovski, has unveiled the Good Girl Superluxe Collector’s Edition in Malaysia, a dazzling limited-edition masterpiece that brings together haute perfumery and crystal artistry. The very image of a modern Good Girl, Daiyan is the embodiment of grace and fearlessness. Her accomplishment from bold defiance is a testament to her commitment to inspire a new generation of Malaysian women to shape culture and lead with confidence through her creative journey. Seventeen for Skechers Role: Regional brand ambassador Profession: Singers K-pop boy group Seventeen’s DK, Seungkwan and Dino has been announced as the brand’s regional ambassador. Each member represents a different facet of Skechers’s versatility: DK with his bright, high-energy optimism, Seungkwan with his warm, approachable charm and Dino with his stylish, performance-driven athleisure edge. They embody how the footwear and apparel brand effortlessly pair well with a range of personalities and lifestyles.

Award-winning Korean actor Park Bo-gum is now an Omega brand ambassador. In his new role, Park will represent the brand alongside globally renowned actors including George Clooney, Nicole Kidman, Eddie Redmayne, Naomi Harris, Daniel Craig and Hyun Bin. His versatility, dedication to his craft, and genuine passion for watches have long captured Omega’s attention. Known for taking on diverse roles across genres, Park continues to push boundaries as an actor.

Aaron Chia for Seiko Role: Brand friend Profession: Badminton player Seiko Malaysia has hand-picked Malaysia’s men’s doubles badminton world champion and Olympic medalist Aaron Chia as the new Prospex brand friend. Known for his lightning-fast reflexes, tactical mastery and unwavering commitment to excellence, Chia embodies the spirit of Prospex – a brand built for those who challenge limits in sports, exploration and life.

Joong Archen for Bonia Role: Brand muse Profession: Actor

Song Hye Kyo for FitFlop Role: Brand ambassador Profession: Actress

Chan Fong (right) and Henley Hii for Eldon Role: Brand ambassadors Profession: Media personality & singer-actor

Style icon and actor Joong Archen has been picked as Bonia’s brand muse for Spring Summer 2026. Joong embodies a vision of contemporary masculinity that resonates deeply with Bonia’s design philosophy – where confidence is effortless, style is intuitive and craftmanship remains at the core. Along with the partnership, the brand has also introduced a series of limited-edition fan experiences and collectible at the Pavilion KL concept outlet.

FitFlop has announced The Glory fame Song Hye Kyo as brand ambassador. Renowned for her effortless elegance and timeless appeal, Song embodies style and substance – qualities rooted in the brand’s design philosophy. The Song Hye Kyo collection entails refined and sophisticated colour palette, blending earthy tans and warm cappuccino tones with rich plum, soft turtle dove and deep denim hues.

Malaysian health and wellness brand Eldon Healthcare, also known as Eldon, has appointed Chan Fong and Henley Hii as its brand ambassadors. Grounded, busy and active in ways many locals relate to, they were chosen for their strong alignment with the brand’s philosophy, which inspires practical wellness habits, including prioritising better rest, sleep quality and a balanced lifestyle.