11/01/2026

ON SUNDAY January 11, 2026 theSunday Special IV

A deep dive into the authenticity of ³®¨œ®Œ œ®ðˌ®ƒŒÀÃ

From mega to nano creators, Malaysia’s creator economy is evolving as audiences demand honesty, relevance and measurable value

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Smaller creators are seen as more relatable and closer to everyday Malaysians as they share real experiences.”

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