28/12/2025

ON SUNDAY December 28, 2025 theSunday Special V

“I started blogging casually. My early posts were more like an open diary, just some simple stories or daily updates for friends to read. But over the years, as I grew into content creation, my blog evolved too. It is now a platform that UHÀHFWV P\ ZRUN DQG LGHQWLW\ DV DQ LQÀX encer. It showcases my collaborations, campaigns and creative projects. I see it as both a personal space and a professional portfolio,” Zahira said. Blogging in 2026? Absolutely. These three successful bloggers prove that the blogosphere is still alive and well, with loyal readers and a strong appeal for brands and advertisers. Yes, there is still money to be made. But blogging is not a shortcut to success. It takes consistency, H̆ RUW DQG D JRRG GRVH RI SDWLHQFH

Blogs provide depth and credibility that quick posts can’t always deliver. They allow readers to make informed decisions.”

Miera

“It’s a space where your thoughts don’t just disappear in 24 hours. They stay and continue to bring in readers over time. A blog gives you depth and control. On social PHGLD FRQWHQW KDV WR ¿W D SDUWLFXODU WUHQG or format to get noticed. “But on a blog, you can write freely, tell the full story and shape your narrative without worrying about algorithms. You also own your content, which you love and care about. It’s not at the mercy of a platform changing its rules overnight,” Zahira shared. Blogging builds credibility, too. It posi tions you as someone who takes the time WR UHVHDUFK UHÀHFW DQG VKDUH VXEVWDQFH not just snippets. For brands or busi nesses, being featured on a blog gives them a sense of legitimacy and serious ness. It shows that they are not just here for the short-term hype but have invested in building a space where people can learn more about what they do. Blog features and articles improve SEO, making them more easily searchable online. Authentic storytelling on blogs strengthens both branding and long-term connection with audiences.

A blog gives you depth and control. On social media, content has to fit a certain trend or format, but on a blog, you can write freely and tell the full story.”

Miera blends storytelling with helpful content to provide readers with credible insights.

purely for fun. It was more like an online diary to share personal experiences and random thoughts. Over time, I’ve grown to approach blogging more professionally. Now, I focus on adding relevant facts, accurate information and helpful content that can actually benefit readers. I try to blend storytelling with useful details so that my posts are both engaging and informative,” Miera said. Compared to influencers, bloggers share more detailed, evergreen content and information that remains relevant and searchable for years. Social media, on WKH RWKHU KDQG LV IDVW SDFHG DQG ÀHHWLQJ Every blog post covers a topic in greater depth with more visuals, links and refer ences. The blog posts appear in search results when people look up information. It helps tell a fuller story that cannot be captured in a short caption or reel. “Blogging remains a great way to grow a brand or business because it helps build trust, visibility and credibility. Well written blog content can improve SEO, DWWUDFW RUJDQLF WUḊ F DQG SURYLGH YDOXDEOH insights that strengthen a brand’s identity. ,W¶V DOVR DQ H̆ HFWLYH ZD\ WR FRQQHFW ZLWK audiences on a deeper level, even more so than what they usually see on social media,” Miera said. Here to stay Z DKLUD +DQD¿ FRQWLQXHV WR EORJ EXW KDV gradually transitioned into a social media LQÀXHQFHU RYHU WKH SDVW IHZ \HDUV :KLOH she acknowledges that social media con tent reaches audiences faster, blogs have a lasting presence because they are highly searchable, easy to refer back to and can combine visuals and detailed writing.

“Over the years, blogging has opened up more opportunities for me to travel, try new products and meet many interesting people, from fellow bloggers to business owners. It has become more than just writing. It helps me build new connections and experiences,” Thum said. Blogging today has somehow inter twined with social media. Both platforms complement each other. Social media helps to reach a wider audience quickly, while blogs allow bloggers to share stories in depth from their point of view. “A blog is still a good way to grow a brand or business. From a marketing perspective, a blog helps with SEO and extends the lifespan of your content com pared to social media posts. It’s a great way to strengthen brand presence and credibility over time,” Thum explained. Blogging in the age of social media should be more focused on building meaningful content and expressing one’s passion, not just hoping for monetary returns, because Thum believes it is when you create from the heart that growth will come naturally. Telling the full stories Miera Nadhirah, a blogger for more than a decade, agrees that blogging remains important because many people turn to blogs when they want to conduct thorough research or learn more in-depth about a product, destination, or experience. When something new enters the market, people usually want more context in terms of UHYLHZV LQVLJKWV RU ¿UVWKDQG H[SHULHQFHV Blogs provide that depth and credibility that quick posts can’t consistently deliver. “ :KHQ , ¿UVW VWDUWHG EORJJLQJ LW ZDV

Zahira

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