15/12/2025

LYFE MONDAY | DEC 15, 2025

23 New guidelines, certification to set benchmark for online influencers

THE Communications and Multimedia Content Forum of Malaysia (Content Forum) has begun laying the groundwork to support a more transparent, ethical and safe digital content environment for consumers, with the Guidelines for Influencers and Branded Content and“Trusted Creator” Certification Programme being key initiatives to be introduced next year. The Guidelines for Influencers and Branded Content will set standards for commercial transparency, consumer protection, ethical conduct and social responsibility for influencers and branded content across

but by principles. These initiatives reflect where the industry is heading – towards greater transparency, accountability and care for audiences. The Content Forum is ready to lead this conversation with stakeholders across the content value chain,” said Content Forum chairman Datuk Rafiq Razali. These efforts form part of Content Forum’s broader goal to ensure Malaysia’s digital spaces continue to grow ethically, inclusively and responsibly, supporting national aspirations for a safer, more trustworthy content environment for all.

supports the practical enforcement of content standards across Malaysia’s digital ecosystem. Content Forum’s commitment Content Forum remains committed to working closely with Malaysian Communications and Multimedia Commission, the Communications Ministry, social media platforms, influencer communities, advertising agencies and industry stakeholders in developing and implementing these guidelines and certification processes. “Malaysia needs an influencer ecosystem guided not by punishment,

bigger role in shaping public discourse, often supported by financial arrangements and coordination structures that are not always visible to audiences. This highlights the need for clearer disclosure practices. Digital platforms have become a primary source of information, yet Malaysia still lacks a consistent ethical framework for influencer activity. The rapid spread of content – including sensitive, commercial and safety-related material – demands clear industry benchmarks. An industry-led approach complements government efforts and

digital platforms. Content Forum will introduce the Trusted Creator Certification Programme to assess and recognise influencers who meet established content standards and ethical requirements. The “trusted creator” designation will help advertisers, brands and the public identify consistent, responsible and trustworthy content creators. Drive behind move Recent research by the Institute for Democracy and Economic Affairs shows that influencers now play a

iQoo 15 offers pure gaming firepower

o Playing your heart out without worrying about overheating

Chip Q3. Designed in-house, it enhances graphics stability during gaming, introduces real-time ray tracing and supports AI-driven upscaling for sharper 2K visuals. In open world and competitive titles, the system maintains high frame rates while keeping temperatures under control. Cooling is handled by an 8,000mm vapour chamber, the largest the brand has produced,

Ű BY AMEEN HAZIZI

I QOO has launched its latest flagship, the iQoo 15, a device built squarely for gamers who value speed, stability and long sessions without overheating. Unveiled last week in Kuala Lumpur, the phone arrives with a suite of hardware upgrades that push it into high-end gaming territory, including a new processor, a custom graphics chip, a 2K display developed with Samsung and a massive 7,000mAh battery. The phone is priced at RM3,699 for the 12GB RAM and 256GB storage variant. The 16GB RAM and 512GB option is RM3,899, while the top 16GB RAM and 1TB configuration is RM4,299. All three options are sold exclusively online. Built for players who want raw speed At the heart of the device is the Snapdragon 8 Elite Gen 5 processor. According to iQoo, the chip delivers a major boost in CPU and GPU efficiency. Paired with LPDDR5X memory and UFS storage, app loading and multitasking feel instant. The phone scored more than four million points in internal benchmark tests. Backing that performance is the company’s new Supercomputing

strengthened with graphene layers to

Cosplayers holding the iQoo 15 Zen (left) and Legend (right).

wireless charging. A bypass charging mode helps players continue gaming without generating excess heat. The device maintains stability at low and high temperatures, a feature aimed at competitive gamers who need consistent output during tournaments or long sessions. OriginOS 6 makes global debut The iQoo 15 is the first phone to run OriginOS 6. The system promises up to five years of smooth performance through resource optimisation. New features include improved multitasking gestures, custom lock screen widgets, cross-platform file sharing with iPhone and Mac, and more seamless animations throughout the interface. Designed with gamers in mind The phone includes new dual-axis haptic motors, symmetrical speakers with enhanced spatial audio and an upgraded Monster Halo lighting strip under the camera module that glows during gameplay. The device will also be used on the esports stage. The Malaysia Esports Federation selected the iQoo 15 as the official smartphone for the World Esports Championship 2025 Mobile Legends tournament in Kuala Lumpur last week. Available now The iQoo 15 in Malaysia comes in two colours, Zen and Legend. Online-exclusive buyers will receive a rewards bundle worth more than RM1,000 during the preorder period, including accessories, extended warranty and screen protection.

scenarios, allowing for more precise movements in fast-paced titles. Camera system with three Sony 50MP sensors The iQoo 15 carries three Sony 50MP cameras, including a main sensor, an ultra-wide and a 3× periscope telephoto lens. The telephoto camera supports up to 6× lossless zoom and 100× digital zoom. Portrait modes have been refined with new film-style colour filters. Live Photos now record in 2K resolution with improved clarity and facial detail. Powered for long sessions The 7,000mAh battery supports 100W wired charging and 41W

dissipate heat faster during extended gameplay. Display built with Samsung One of the biggest upgrades is the Samsung 2K M14 lead Amoled panel. The display pushes extremely high brightness levels for clear outdoor visibility and uses new materials to reduce power consumption. Colour accuracy, eye comfort and motion clarity have also been enhanced through a triple ambient light sensor and non-polarised design that minimises reflections. Touch responsiveness reaches up to 3,200Hz in gaming

The iQoo 15 Zen on display at the launch at Starhill Bukit Bintang.

The iQoo 15 Zen features the new AG micro-etched matte back.

The iQoo 15 Legend features a racing stripe inspired finish.