09/11/2025

READ OUR

HERE

NATIONAL 6 theSun on Sunday NOV 9, 2025

Malaysian Paper

/thesun

200 women complete development course Participants from six PPR communities trained in entrepreneurship, leadership and socio-economic resilience

Ű BY QIRANA NABILLA MOHD RASHIDI newsdesk@thesundaily.com KUALA LUMPUR: Celebrating courage and growth, 200 women entrepreneurs from six PPR communities graduated yesterday from the WOW Entrepreneurship Development (WOWED) Programme by Women Of Will (WOW). The closing ceremony and Community Wellbeing Day marked the culmination of an 18-month journey under the Malaysia UN-SDG Trust Fund – WOWED Programme, which aimed to strengthen women’s socio-economic resilience and leadership. WOW president Datin Goh Suet Lan said the programme not only taught entrepreneurship but also trained 20 women to become community leaders and role models. She said the initiative was designed in line with WOW’s core mission, which is to empower women, particularly those in the lower B40 group. “It is critical for them to develop their own sustainable livelihoods rather than depend on handouts. That is why our programmes focus on business entrepreneurship and sustainable income generation,” she told theSun . Reflecting on lessons learned during the Covid-19 pandemic, Goh said WOW began placing greater emphasis on financial literacy and resilience, as many women entered the pandemic with no savings to fall back on. She also expressed admiration for the participants, many of whom juggle multiple responsibilities while striving for better lives for their families. “We are always inspired by the resilience these women demonstrate. They live in challenging environments, and they are constantly multitasking as mothers, wives, housekeepers, businesswomen and teachers. “Yet, they continue to move forward for the sake of their children.” She added that many of the women who completed the programme emerged with renewed confidence and a stronger sense of purpose. “They stand taller, prouder and speak louder. You can truly see that transformation, and we are so proud of them,” she said. Through the programme, 73.5% of participants reported an increase in business income, with an average income growth of 60% across all participants, while 72.5% saw significant improvement in

Goh (third from left) said the initiative was designed in line with WOW’s core mission to empower women, particularly those in the lower B40 group. – AMIRUL SYAFIQ/THESUN

nationwide continued collaboration with WOW and other NGOs to reach more underserved communities.” Abdul Wahid also encouraged women, particularly those from low-income or underserved backgrounds, to take advantage of the many programmes provided by the government and its partners. “My advice is do not hesitate or feel shy. There are many programmes available, whether through the government or NGOs. “The goal is to ensure no one is left behind in Malaysia’s journey toward shared prosperity and wellbeing,” he added. Since 2016, WOW has partnered with over 3,000 women entrepreneurs across more than 60 communities, nurturing 130 community leaders and indirectly benefiting over 21,000 individuals. through

including refugees, stateless individuals, the urban poor, women and Orang Asli,” he told theSun . Abdul Wahid said Yayasan MySDG has partnered on more than 40 projects with NGOs, with WOW focusing specifically on women entrepreneurs in PPR communities. “Alhamdulillah , seeing 200 graduates today gives us great pride. Their enthusiasm and growth are inspiring, and we hope they continue to succeed in improving their quality of life.” He said feedback on the programme has been positive, with participants benefitting from capacity building, business training and access to markets. “What is important now is to ensure they continue to receive guidance and mentoring to sustain their success. “We also hope to expand such initiatives

personal savings. “The 60% income increase represents hundreds of families achieving greater financial stability and dignity. This success is about leadership, unity and empowerment,” said Goh. Yayasan MySDG chairman Tan Sri Abdul Wahid Omar said Malaysia remains steadfast in its commitment to achieving sustainable development and ensuring that no one is left behind in the nation’s progress. “Malaysia is committed to sustainable development and achieving the Sustainable Development Goals. “Yayasan MySDG was entrusted with the mandate to collaborate with the UN in implementing programmes that can enhance the capabilities, income and wellbeing of underserved communities,

Education matters remain an important component of Malaysian society. Today the landscape is fast paced with new exciting developments in technology such as AI, coding, virtual reality, and cybersecurity, leading the way for changes in curriculum development. To showcase the latest and most updated content, we invite you join us in 2025, and be part of our Education Focus!

Contact us now for special deals on digital, video and print advertising. 03-7784 6688 advertise@thesundaily.com

Malaysian Paper