15/10/2025

LYFE WEDNESDAY | OCT 15, 2025

24

STAR POWER

Moses Chan for Carro Role: Celebrity ambassador Profession: Hong Kong actor Hong Kong actor Moses Chan is the new face of automotive platform Carro. Chan officiated the collaboration, appearing in a 15-second ad with Carro’s mascot Car Lou, highlighting the brand’s car buying and selling capabilities in a catchy jingle. Chan also appeared in Carro’s “ding ding” tram ads.

Alan Coxon for J&Kel The Salon Role: Brand ambassador Profession : British celebrity chef Malaysia’s jewellery-inspired dining destination J&Kel The Salon welcomed British celebrity chef Alan Coxon as its new brand ambassador. This collaboration unveiled Malaysia’s first-ever fine dining concept inspired by jewellery, setting a new benchmark for lifestyle and culinary innovation. As the ambassador, Coxon serves as the creative partner in shaping the dining journey, curating the new menu at J&Kel The Salon.

Cha Eun Woo for Bee de Chaumet Role: Global ambassador Profession: South Korean actor Cha Eun Woo has been appointed as the global ambassador for jewellery brand Chaumet. The Korean actor has been featured in the Bee de Chaumet collection, showcasing designs inspired by the bee and honeycomb, symbolising unity and desire, with pendants and other jewellery pieces crafted from gold and diamonds.

Bella Astillah for Nestle La Cremeria Role : Brand ambassador Profession: Singer Malaysian singer Bella Astillah is celebrating Nestle’s two new flavours (Neapolitan Royale Stick and ChocoBerry Royale Pint) as its new face. Embodying the brand’s motto of finding the simple pleasures in life, Bella is inviting Malaysians to celebrate themselves and savour life’s sweet moments with Nestle.

Lando Norris, Nelly Korda for Tumi Role: Ambassadors Profession : F1 team driver, professional golfer Tumi’s icons Lando Norris and Nelly Korda explore what it means to be icons in the brand’s latest Icons Tested campaign. The campaign draws a clear parallel between the discipline and excellence that define the athletes’ journey – the same rigour Tumi applied to its signature silhouettes, the Navigation Backpack from Alpha Bravo and the Celina Backpack from the Voyageur collection.

Goh Sze Fei, Nur Izzudin for AIA Malaysia Role: Health and wellness

ambassadors Profession:

National

badminton players Malaysia’s badminton duo Goh Sze Fei and Nur Izzudin join AIA Malaysia’s family as its new health and wellness ambassadors. Together with AIA Malaysia, the celebrated national athletes aim to inspire Malaysians to pursue active and purpose-driven lifestyles that lead to healthier, longer and better lives.

Robert Pattionson for 1664 Role: Global brand ambassador Profession: British actor English superstar Robert Pattinson embarks on an exciting chapter with French beer 1664 as its latest global brand ambassador. The collaboration will unveil a cinematic exploration of contrasting perspectives on good taste from Pattinson’s unique style and point of view. The campaign concept will be directed by acclaimed filmmaker Brady Corbet.

Anna Jobling for Spritzer Role: Brand ambassador Profession: Actress Spritzer embarked on a fresh venture with its launch of a two-part mini-drama series. Starring actress and Spritzer’s new face Anna Jobling, the series sees her in emotionally relatable roles, facing real-life conflict, dilemmas and personal growth. The creative initiative is part of the brand’s Sparkling Habit Conversion Project, which advocates for a refreshing alternative to sugary carbonated drinks.