02/10/2025

LYFE THURSDAY | OCT 2, 2025

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S MART home appliances maker Midea has unveiled its latest Insta-Fit Master Series and Laundry Suite in Malaysia. The debut underscores Midea’s vision of appliances that fit seamlessly into modern homes while supporting healthier lifestyles through smarter design and advanced purification technologies. “Homeowners today are looking for appliances that blend seamlessly into their spaces while delivering exceptional performance. The Insta-Fit Master Series and Laundry Suite are designed to do exactly that, helping families keep their food fresher for longer and facilitating effortless laundry care, all wrapped in a sleek, stylish design. We want families to enjoy everyday convenience without ever compromising on style,” said Midea Malaysia managing director Mark Tam. No more compromise between function and form Both the Insta-Fit Master Series and Laundry Suite embody Midea’s philosophy of enabling convenience and adaptability, showing appliances can complement a home’s identity rather than dictate it. “As kitchens and living spaces become more open and integrated, appliances are increasingly expected to disappear into the design rather than disrupt it. The Insta-Fit Master Series, with its seamless cabinetry integration and the ultra-thin Midea Laundry Suite reflect this shift perfectly, proving that functionality never has to come at the expense of aesthetics,” said iN Design Lab founder Iko In. Refrigerator designed for health, not just storage The new Midea Insta-Fit Master Series redefines modern refrigeration with a true perfect slot-in fit. At just 600mm depth with 4mm clearance, it blends seamlessly into cabinetry with zero installation required. Designed for today’s minimalist kitchens, it features a Shadow Grey finish, GlowTech-illuminated handle and durable, scratch-resistant surfaces that stay clean and fingerprint-free. With a generous Gross 620L capacity, the fridge offers 90° accessible drawers and a flexible flip-tray system for effortless storage, all brightly lit by an LED light wall. Beyond style, it delivers breakthrough freshness technologies. V-Tech soft-freeze drawers preserve meat and fish for up to seven days without defrosting, while IPL Purify sterilises packaged food in just three minutes and PST+ Plasma Sterilisation eliminates odours in only nine minutes. Paired with the SmartHome App, users can manage temperature, track energy use, receive food expiry reminders and run self-diagnostics, all from their phone, making the Insta-Fit Master Series as intelligent as it is elegant. By keeping food fresher for longer and removing harmful bacteria, the fridge helps families prepare healthier home-cooked meals with confidence. The Insta-Fit Master Series has been recognised by the Malaysia Book of Records as the first refrigerator in the market to feature PST+ plasma sterilisation with the highest level of PST Purification Virus Elimination System as well as odour purification, setting a new benchmark for disinfection, virus and odour removal in the industry.

Midea debuts Laundry Suite, Insta-Fit Master Series

42°C with significant energy savings. Beyond performance, it also prioritises hygiene with UV sterilisation, steam cleaning, mite removal and self-cleaning functions, giving families fresh, hygienic laundry every time. To mark the debut, visitors to the iN Design Lab can see the Insta-Fit Master Series and Laundry Suite in immersive and interactive real-life home setups, test key features and discover how the appliances adapt to different layouts and needs. More than a display, the showroom will act as a dedicated design hub for both consumers and interior professionals, showcasing how Midea’s smart technologies seamlessly integrate into diverse lifestyles and home aesthetics. Pricing and availability The new Insta-Fit Master Series refrigerator and Midea Laundry Suite will be available in Malaysia on special offer until Nov 30, 2025, as follows: 0 Insta-Fit 620L French Door Refrigerator MDRF705BIE70Y (RRP: RM6,699, Promo Price: RM6,099 + GWP Microwave Oven EGP032MX-PS0F worth RM689) 0 Insta-Fit 620L Four Door Refrigerator MDRF706BIE70Y (RRP: RM6,499, Promo Price: RM5,899 + GWP Microwave Oven EGP032MX-PS0F worth RM689) 0 Laundry Suite (RRP: RM7,339)

o Designed for modern homes, new range combines seamless integration, advanced performance, purification

From left: In, Midea REF overseas marketing director James Hu, Midea Malaysia deputy general manager Peter Jiang, Midea REF overseas regional director Frank Huang and Midea country product manager of laundry division Ada Liu launching the Midea showroom at iN Design Lab.

Smarter laundry in slimmer form The new Laundry Suite redefines home care with its sleek, ultra-thin all-in-one washer-dryer combo that fits seamlessly into standard cabinetry while offering a strikingly unified design. Its extra-large drum handles up to 10kg + 8kg of washing and drying, ensuring even bulky items like curtains are cleaned with ease. A central 115cm colourful touchscreen puts both washing and drying functions at eye level, making everyday use simple and intuitive. Powered by advanced Turbo technology, the Laundry Suite can complete a wash-and-dry cycle in just 35 minutes, while its heat-pump drying system delivers gentle care at

From left: Malaysia Book of Records deputy general manager Aaron Bong, COO Jwan Heah, Jiang and Huang commemorating the Insta-Fit Master Series’s recognition as the first refrigerator in the country with the highest level of

PST Purification Virus Elimination System.

The showroom demonstrates how Midea’s smart technologies can seamlessly integrate into diverse lifestyles and home aesthetics.

Jiang showcasing a Laundry Suite appliance.