29/09/2025

LYFE MONDAY | SEPT 29, 2025

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Miss Universe to launch global blockchain voting o App’s artificial intelligence features allow seamless connection with contestants From left: Miss Universe Indonesia Sanly Liu, Zetrix co-founder Datuk Fadzli Shah, MUO vice president of international relations Mario Bucaro, Cantu, Zetrix co-founders Wong Thean Soon and Wong Choong Ren as well as Lim. Ű BY JOHN TAN

MUO is the organiser of the annual Miss Universe beauty pageant. As one of the world’s most celebrated events, Miss Universe empowers its contestants through pageantry, leadership and philanthropy. Contestants, on the other hand, gain life-changing opportunities, exposure and professional growth while advocating for social causes that inspire millions. Chloe Lim Sue Lyn, Malaysia’s newly crowned Miss Universe, will represent the country at this year’s competition in Thailand on Nov 21. Lim will represent Malaysia in the Miss Universe competition. – PIC FROM INSTAGRAM @CHLOELIMSL

T HE Miss Universe Organisation (MUO) has partnered with Zetrix to introduce its official Miss Universe Global blockchain voting app, which allows for a secure and engaging voting experience. With its blockchain security, voters can cast their votes without worrying about information leakage. The app’s artificial intelligence (AI) features provide users with an immersive experience of connecting with contestants too. Users can learn more about their favourite

advanced, secure and inclusive technology,” said MUO president Raul Rocha Cantu. As the 74th Miss Universe competition approaches, users will soon discover an alternative voting experience. The app will be available on the Apple App Store and Google Play Store.

finalist’s background, culture and causes. “With over 130 countries participating in Miss Universe, our goal has always been to unite cultures, amplify voices and celebrate diversity on a global scale. By launching this blockchain-powered voting app with Zetrix, we are empowering our fans with the most

Whoscall brings AI to make scam prevention smarter

SCAM prevention app Whoscall, developed by Gogolook, has introduced a new rewards and missions system that turns scam reporting into meaningful action, giving users incentives to participate and strengthen the collective fight against scams. Part of its global rebrand, this people-first approach reflects its tagline, “Innovating for trust, powered by people”. The new rewards and missions system, kicking off in the fourth quarter of 2025, is designed to encourage everyday users to contribute more actively to scam prevention. By completing simple tasks such as reporting numbers and verifying suspicious activities, users will earn points that can be redeemed for Whoscall Premium, partner rewards or sponsored products. This gamified model not only motivates users but also builds a stronger and smarter anti-scam community. The scam app is also enhancing its protections with the power of

artificial intelligence (AI). In partnership with Gemini, it leverages advanced back-end intelligence to better identify scammers’ evolving tactics and patterns. This makes the app’s features faster and more accurate, from verifying phone numbers and links to analysing suspicious screenshots, giving users greater confidence in their digital decisions. To bring a more approachable and human face to its mission, it is introducing “Vee”, a friendly scam-fighting companion that represents trust, community spirit and collective action. Alongside these updates, the app now features a refreshed logo and interface, designed to be more intuitive and user-friendly while reflecting its renewed commitment to clarity and inclusivity. Since its launch in 2010, it has become one of the most extensive anti-scam platforms worldwide. To date, it has blocked more than 660

Since its launch in 2010, Whoscall has become one of the most extensive anti-scam platforms worldwide.

million scam calls, filtered 1.8 billion scam messages, detected 30 million scam websites and gathered over 135 million scam

reports from 9.5 million individuals across 57 countries. In Malaysia, it remains the only anti-scam app officially endorsed

by the Royal Malaysia Police, underscoring its credibility as the country’s most trusted scam prevention platform.