18/09/2025

LYFE THURSDAY | SEPT 18, 2025

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Come celebrate 46th anniversary of Cosway

C OSWAY (M) Sdn Bhd, one of Malaysia’s most established hybrid direct marketing names, is celebrating its 46th anniversary with a bold new chapter. The brand invites the public to join Cosway Reimagined, a three-day festival of innovation, style and wellness happening at LaLaport BBCC, Kuala Lumpur from Sept 26 to 28. For the first time, newly appointed CEO Chryseis Tan will take the stage to share her vision for Cosway’s future. This public address marks a defining moment for the company as it o Firm invites public to Reimagined’s launch, meet new chief executive officer Chryseis Tan

Fun twist to holiday decor with Swedish designer A new playful winter festive collection is set to reach the shores of Malaysia to bring a fresh twist for the holidays. Ikea has teamed up with renowed Swedish designer Gustaf Westman, to release a 12-piece rang of bold, colourful tableware and home objects, that will turn heads. Adding a shade of fun during a rather sombre season, the winter collection takes a fresh approach to entertaining guests at home. Stockholm-based designer Westman is known for his cheerful work that tackles curves in a playful light. “Our own design DNA has always embraced colour and playfulness. In Westman, we found the perfect partner to amplify that part of our identity,” Ikea’s creative leader (Sweden) Maria O’Brian said. The collection pieces are crafted from a single material, such as porcelain or stoneware in Westman’s signature sculptural forms and they come in four distinct colours each: red, green, bubblegum pink and baby blue. “I got the chance to put conventional holiday aesthetics on its head, adding playfulness and boldness. This is my interpretation of Christmas,” shared Westman. Through the Vinterfint and Strala collections, Malaysians can spruce up their homes with style and funkiness. Playful and rounded, Westman brings his signature style to these collections.

Tan says leading Cosway is a privilege and responsibility she will embrace fully. – PIC FROM INSTAGRAM @CHRYSTAN_X

debuts, experiences, engaging workshops, meet-and-greet opportunities and limited-time offers. From beauty and wellness showcases to lifestyle demonstrations, the event promises something for everyone – loyal customers, curious first-timers and families alike. Adding to the buzz, collaborating brands, including Lumi Beauty, Paloma, Zerocipe, La Juiceria, LocknLock and many more, will be present with their own experiences, enriching the event with beauty, lifestyle and healthy living perspectives. The public is invited to celebrate this milestone with Cosway and be among the first to witness its new direction. interactive

reinvents itself for a new generation of Malaysians. The highlight of the event will be the unveiling of CosYoung, a vibrant lifestyle brand created for today’s beauty and wellness shoppers. With clean, science-backed formulations and a modern aesthetic, CosYoung represents the brand’s renewed commitment to accessibility, style and relevance for Gen Z and millennial consumers. “Leading a company with such a proud legacy is both a privilege and a responsibility I embrace fully. Cosway Reimagined is our commitment to the future – fresher, bolder and built to thrive,” said Tan. But the festival is about more than new launches. Over three days, visitors can look forward to exclusive product

Come celebrate, connect and discover the future of wellness with Cosway at Cosway Reimagined 2025, a three-day festival of innovation, style and wellness.

Bold proportions challenge and excite the concept of festive decoration. – PICS FROM IKEA

MoU marks new era of AI-powered wellness, sustainability SK magic Malaysia has rebranded itself as SK intellix Malaysia, transforming from a home appliance provider into an AI-powered wellness platform company. This reflects the brand’s broader vision, extending beyond environmental appliances to the Circular Economy Blueprint for Solid Waste, launched by Housing and Local Government Minister Nga Kor Ming on Aug 6 last year. The partnership positions SK intellix Malaysia as a benchmark for sustainable waste and resource management in Malaysia.

From left: K-Eco managing director An Sung Jung, SWCorp CEO Khalid Mohamed and SK intellix Malaysia managing director Andy Kim showing the MoU.

The company has been appointed as a Joint Committee of the National Circular Economy Council member, recognising its leadership in embedding ESG principles across the product lifecycle, from design and manufacturing to end-of-life recovery. A trilateral MoU is also being prepared between SWCorp, K-Eco and SK intellix Malaysia to strengthen regional cooperation and industry best practices in waste management. Pioneering future of sustainable innovation The company has been invited to

encompass intelligent technology, ongoing innovation and enhanced customer wellness. Strengthening commitment to ESG and circular economy Building on this new direction, SK intellix Malaysia, a subsidiary of SK Group in South Korea, has signed a memorandum of understanding (MoU) with Solid Waste and Public Cleansing Management Corp (SWCorp), supported by Korea Environment Corp (K-Eco). The collaboration supports Malaysia’s Extended Producer Responsibility (EPR) framework under

principles and taking accountability through EPR, SK intellix Malaysia is helping to drive industry growth that is environmentally responsible and socially conscious, paving the way for innovation that benefits people, businesses and the planet.

sustainability leader in the home appliance industry. This partnership with SWCorp and K-Eco marks a meaningful step towards building a more resilient and sustainable Malaysia. By embracing circular economy

present at the upcoming NCEC event next month. During the session, it will share its circular economy strategies, ESG milestones and measurable environmental outcomes, further solidifying its position as a