06/08/2025

LYFE WEDNESDAY | AUG 6, 2025

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Malaysian Paper

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The Gown Atelier.

Bridal couture o Inaugural show brings whimsy elegance to runway

“As Malaysia’s first full-scale bridal fashion week, MBFW introduces a new platform for creativity, collaboration and couture expression in the wedding scene,” said MBFW and The Gown Atelier founder East Chin, adding that the fashion showcase intends to spark inspiration and elevate the bridal experience for the the brides and key figures shaping the wedding journey. The runway itself broke convention with an infinity-loop design, which is a nod to The Gown Atelier’s emblem and a symbol of unity, artistry and everlasting love. And for many brides-to-be, it was a rare chance to view couture gowns – often only seen on international runways – up close, in a setting designed to inspire. Here is a sneak peek into the inaugural event and its featured collections from theSun’s lookbook.

LYFE’S LOOKBOOK

W HERE bridal dreams met high fashion, the debut of Malaysia Bridal Fashion Week (MBFW) made a bold entrance into the country’s wedding industry with a three-day showcase of style and substance dedicated to bridal fashion. Hosted by homegrown luxury bridal house The Gown Atelier last month at Astana Hall, Bamboo Hills, MBFW brought together 23 global and regional bridal designer labels. From media and celebrities to industry professionals and brides-to-be, more than 2,000 guests gathered to experience what could mark the start of a new era in Malaysia’s wedding industry.

Zuhair Murad.

Berta Chandra.