25/07/2025

LYFE FRIDAY | JULY 25, 2025

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Don’t sweat it

o Top cool-down beach destinations this season

Malaysia’s tourist arrivals up 20%, ministry says Malaysia is targeting 47 million international tourist arrivals in 2026.

MALAYSIA recorded 16.9 million international tourist arrivals from January to May this year, a 20% increase from the same period of 2024, the tourism ministry said. About half of Malaysia’s total international tourist arrivals during the first five months of the year were from neighbouring Singapore with 8.34 million visitors, followed by Indonesia at 1.82 million, China at 1.81 million, and Thailand at 1.06 million, the ministry said in a written parliamentary reply earlier this week. Arrivals from “long-haul markets” such as Australia and the UK also saw increases of 16.6% and 8.7% respectively, compared with the same period in 2024, it added.

“This increase in foreign visitor numbers clearly reflects the effectiveness of various initiatives implemented by the government through strategic approaches, progressive policies such as the visa liberalisation plan – and support and incentives given to industry players,” the ministry said. The Southeast Asian country recorded just over 25 million international tourist arrivals in 2024, falling short of its 27.3 million target. Malaysia is targeting 47 million international tourist arrivals in 2026, with a focus on key markets such as Central Asia, the Middle East, Southeast Asia, Europe, and Oceania, the tourism ministry said. – Reuters

Semporna.

S EMPORNA,

Kuala Terengganu and Tioman Island are experiencing a rise in travel interest for

cool-weather escapes as Malaysia faces hotter and more humid weather this summer, according to the latest data from digital travel platform Agoda. With wet-bulb temperatures and high humidity expected to persist across Malaysia through September, local travellers are increasingly drawn to breezy beach escapes. The travel platform revealed searches for these coastal destinations in May 2025, for stays between June and August, rose by a combined 35% compared with the same period last year. The trend? Swapping city swelter for refreshing island mornings, seaside airflow and ocean-cooled evenings prove when the heat is on, Malaysians may head for the water. Here is how each destination is making waves this season: Semporna With a 38% rise in searches, Semporna is attracting growing interest this season. Its breezy seascapes, stays in stilted homes and sun-dappled boat rides offer plenty of natural ventilation. But for many, the real cool-down happens below the surface. From snorkelling off Mabul or Kapalai to diving among the breathtaking walls of Sipadan, underwater exploration offers a literal escape from the city heat, where coral gardens and calm currents replace concrete and humidity. Kuala Terengganu Search interest for this east coast gem climbed 37% year-on-year, as more travellers look to coastal cities with culture and charm. Known for its rich heritage and breezy shorelines, Kuala

Tioman Island.

Izani (in blue suit), Sofia (in racing suit) and guests at the AFT Evolution launch event. – BERNAMAPIC

Surfing at Tioman Island.

Upgraded services at KLIA MALAYSIA Airports Holdings Bhd (MAHB) this week launched the upgraded Airport FastTrack (AFT) service at Kuala Lumpur International Airport (KLIA), delivering seamless, efficient and premium services to travellers.

searches rose 27% compared with the same period last year. Forest-backed resorts shaded by jungle canopy offer pockets of calm where sun and humidity feel a little less intense. Travellers can hike into the island’s rainforest interior and cool off in natural freshwater pools such as the Asah Waterfall. Between shaded swims and jungle treks, Tioman promises a slower, breezier pace excellent for heat-weary holidaymakers.

Terengganu beachfront views, artistic performances along Pantai Batu Buruk and peaceful strolls through waterfront markets. Visitors can cool off with fresh coconut shakes, explore traditional boat-making villages or unwind in shaded cafes by the South China Sea – all ideal for those seeking a laid back escape. Tioman Island Interest in this lush island grew as offers

satisfaction of passengers. In line with its digitalisation efforts, he said the company has launched a new website to provide detailed information on its services and enable easy bookings. During the event, Izani also introduced the company’s new brand ambassador 15-year-old Sofia Zara Mustaffa Kamal, who is Malaysia’s youngest female race car driver. Sofia is currently competing in the 2025 F1 Academy circuit, an elite junior series for female single seater racing talent. AFT KLIA, which is operated by KL Airport Hotels Sdn Bhd, a wholly-owned subsidiary of MAHB, was introduced as a premium service to redefine the airport experience for travellers. Designed to provide seamless, swift and personalised facilitation, AFT ensures passengers enjoy priority immigration clearance, dedicated meet-and-greet assistance and smooth transfers within the terminal. – Bernama

MAHB managing director Datuk Mohd Izani Ghani said the initiative aligns with its broader strategy to position KLIA as a leading global aviation hub with world-class facilities and services. “Our upgraded AFT service now offers a holistic meet-and-greet experience, ensuring passengers receive personalised assistance from the moment they arrive. From curbside reception to expedited immigration clearance and baggage assistance, every touchpoint has been meticulously designed to deliver comfort and efficiency,” he said in his speech at the launch of AFT Evolution. Izani said the airport has also provided a guest centre and AFT@Connect at Departure Level 5 for the convenience and

Kuala Terengganu. – PICS FROM PEXELS