19/07/2025

LYFE SATURDAY | JULY 19, 2025

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(From left) SW Food head of marketing Lim and National Key account manager Kendy Liew together with Minnie.

Salty goodness

o Brice returns with new flavour in its range A FTER a morning of slogging away at work, mundanity sets in at midday, and we turn to snacking to seek comfort and familiarity. That brief gratification is later plagued with guilt over an unhealthy dietary choice made in the heat of the moment. Helping you make the right snacking choices, SW Food, under the EcoBrown’s brand, has revealed another flavour, fourth, to be exact, in its Brice range called Himalayan Salt. The launch event, graced by K-pop star Minnie of I-dle, took place at the One Utama Oval Concourse last Saturday as adoring fans of the

Minnie from I-dle at the Brice new

flavour launch.

(From left) The event host, Minnie and her translator at the event.

Obsession Brice guilt-free snacks made the affair livelier with their high-strung cheers and enthusiasm. Following the masterstroke of its previous flavours – Spicy Cheese, Seaweed and Truffle – the Himalayan Salt-flavoured rice puff snack is available in 40g and 100g packs, perfect for snacking on the go or during a movie marathon. crooner and

launch, with a special appearance by the K-Pop idol Minnie of I-dle, known for her exceptional talents and beauty, offering our loyal customers an unforgettable exclusive experience.” Snack right with Brice’s range of rice puffs and its new addition Himalayan Salt, which is available at major supermarkets, including Jaya Grocer, Mydin, Lotus’s and Aeon.

customers

who

enjoy

Brice’s

Leading the healthy snacking troupe with its slogan “Snack the Smart Way”, Brice’s rice puffs, made from brown rice, red rice and black rice, are packed with all the right nutrients such as dietary fibre, Vitamin B3, B6 and E. SW Food head of marketing Vynce Lim said this launch is meaningful as it cultivates special moments for friends, loved ones and loyal

rice puffs. “Himalayan Salt is famously known for its health and beauty benefits, this new flavour can be enjoyed by all age groups and it is made from premium quality rice.” She also shared her excitement over Minnie’s special appearance at the event. “We are truly excited about this

Brice’s Himalayan Salt flavour.