04/07/2025

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FRIDAY | JULY 4, 2025

Pos Fulfill to stamp its mark regionally

o Parent company’s established postal network throughout region provides positive growth opportunity

Ű BY JOHN GILBERT sunbiz@thesundaily.com

Rohit noted that, from a tech nology perspective, similar to the warehouse management system-last mile system link, the integration between warehouse management system and Redly is ongoing. “Once we complete this inte gration, we will be able to provide seamless international order fulfil ment services to customers outside Malaysia. It will also enable brands and, more importantly, local SMEs to sell their products within the region while having end-to-end visibility of their orders,” he said. Asked about the rapid rise of e

KUALA LUMPUR: Pos Malaysia Bhd’s integrated fulfilment and e commerce logistics service, Pos Fulfill, is looking towards expanding its footprint across Southeast Asia, as it is uniquely positioned to capitalise on both regional collaboration and local expertise. The company’s established postal network throughout the region – coupled with Malaysia’s current Asean Chair status within the bloc’s postal community – provides a positive growth opportunity. Head of fulfilment at

commerce and how Pos Fulfill handles peak season surges while con sistently upholding ser vice quality across the nation, including East Malaysia, Rohit said that although Pos Fulfill has been in operation for less than three years, the company benefits from a highly experienced fulfil ment operations team. “The team has

With eight strategic sites and 170,000 sq ft of warehouse space serving 25 active customers, Pos Fulfill plays a key role in Pos Malaysia’s vision to become Malaysia’s top logistics partner for B2B and B2C operators.

Pos Fulfill Rohit Guna vanthe ( pic ) said this leadership role enables Pos Fulfill to forge strong partnerships with local postal organisations in each country, drawing upon their knowledge and resources to esta blish efficient fulfilment operations. “Such an approach is

“For local SMEs, our Peninsular to East Malaysia fulfilment network offers unmatched flexibility, allowing products to be stored closer to end consumers. Previously, fulfilling an order from a customer in Tawau, Sabah, required shipping from Klang Valley via Kota Kinabalu, a costly and time-con suming process. Now, with Pos Fulfill’s hubs in Kota Kinabalu and Kuching, such orders can be fulfilled locally, dramatically reducing both time and expense for SMEs across all sectors, including healthcare, fashion, publishing, and even government agencies,” Rohit said. Beyond fulfilment, Pos Malaysia’s expansive network and reliable last mile coverage provide SMEs with certainty and strategic advantages. “Our partnerships enable businesses to expand their reach, strengthen their brand, and unlock new opportunities – making it more than just a logistics solution but a true avenue for growth,” Rohit said. winners to receive cash and perks worth RM50,000, the brand exposure, and a innovation mission to ByteDance, where they will gain behind-the-scenes access to TikTok Shop’s commerce technologies. All participants will also receive cloud credits and digital infrastructure support from global tech partners, enabling them to prototype, scale, and innovate faster. Since its inception, Sidec has supported more than 320 startups, facilitated RM203 million fundraising, and provided regional exposure to founders through its missions. Looking ahead, the Twin Accelerator is a cornerstone of Sidec’s roadmap to nurture 500 startups by 2030, in line with Selangor and Malaysia’s broader digital economy transformation agenda.

operations and supply chain man agement, he said Pos Malaysia is committed to environmental respon sibility, as shown in its 2023 Sustainability Roadmap. “We have set a bold target to achieve net zero by 2050, reflecting our leadership in sustainable logistics. We have already deployed over 1,500 e-bikes and e-vans, delivering more than four million clean and green last mile kilometres, and our EV delivery fleet continues to expand. “Our 16 buildings with solar PV panels and over 54,000kg of recycled materials further showcase our commitment to environmental protection.” Rohit said the company’s last-mile delivery business is already serving hundreds of SMEs across Malaysia as part of the strategies Pos Malaysia is implementing to support SMEs and startups through Pos Fulfill. “So, SMEs are an existing and important part of our customer base. Since the pandemic, there has been a rise in SMEs in Malaysia. building a fully integrated ecosystem that supports founders at every stage,” said Sidec CEO Yong Kai Ping. Deep-X targets AI-driven deep tech startups in agritech, biotech, healthtech, robotics, semiconductors, sustainability and net-zero inno vation. The 12-week accelerator offers mentorship, market access, investor engagement, and RM300,000 in programme value. Running in parallel, Retail-X supports high-potential business-to consumer SMEs across fashion, life style, food and beverage, health, beauty, wellness and home living sectors. The programme focuses on smart inventory, AI-powered marketing, and omnichannel growth strategies. Finalists will pitch to investors during Retail-X Final Demo Day, with

busiest times,” he explained. Rohit said Pos Fulfill plays a key role in Pos Malaysia’s vision to become Malaysia’s top logistics partner for B2B and B2C operators. With eight strategic sites and 170,000 sq ft of warehouse space serving 25 active customers, Pos Fulfill helps businesses get their products closer to consumers nationwide – including East Malaysia – driving value and efficiency. “In doing so, we can shorten delivery lead times, reduce costs and offer customers great service. “Our door-to-door service from Peninsular to East Malaysia is a key part of our strategy to be the preferred provider for businesses exploring East Malaysia’s potential. “We also ensure impeccable service quality and reliable fulfilment – delivering every parcel, every time, no matter the origin or destination,” Rohit said. Touching on sustainability and green logistics within Pos Fulfill’s is something that we need to think about very carefully.” Selangor Information Technology and Digital Economy Corporation (Sidec), which is celebrating its 10th anniversary, launched the 2025 edi tion of its Selangor Twin Accelerator Programme, a dual-track initiative aimed at scaling Malaysia’s startups and SMEs across deep tech and consumer-facing industries. This year’s twin-track accelerator comprises the Selangor Deep Tech Xccelerator Programme (Deep-X) and the Selangor Retail Tech Xccelerator Programme (Retail-X). The pro grammes are backed by partners including Affin, TikTok Shop, Aeon, Shopline, Cradle, Xendit, DHL, and BytePlus. “With Deep-X and Retail-X, we are not only accelerating companies but

especially valuable for in-country fulfilment, where sourcing from local suppliers ensures speed, reliability, and a deeper connection to each market. With these advantages, Pos Fulfill is well-equipped to drive sustainable expansion and deliver exceptional service across Southeast Asia,” he told SunBiz . He said if products originate from Malaysia and must be fulfilled to countries within Southeast Asia, Pos Fulfill can leverage its international parcel delivery subsidiary, Redly, which uplifts parcels from Malaysia to destinations worldwide and vice versa. KUALA LUMPUR: The national AI regulatory framework is expected to be tabled by the second half of next year, said Digital Minister Gobind Singh Deo. He said Malaysia needs AI gover nance, but it has not yet been decided if this will involve new legislation, regulations, or just standards. “I hope to get something tabled. If there is a need for us to table something in Parliament, there probably will be, because I expect that there will be legislation to cover certain areas. I hope to get that legislation in by the second half of next year,” he told reporters after launching Selangor Deep Tech Xccelerator and Selangor Retail Tech Ű BY HAYATUN RAZAK sunbiz@thesundaily.com

managed complicated business-to business and business-to-consumer (B2B and B2C) operations for inter national brands and for fast-moving ecommerce businesses across in dustries. “We work closely with our customers’ planning teams from more than a month before a campaign starts. Together, we set goals, check progress, and agree on a clear plan for space, resources and equipment. Because our customers are involved at every step, there are no surprises. This helps us keep service quality high, even at the Xccelerator yesterday. However, Gobind said his ministry has not received final recommen dations although several meetings have been held to discuss it. “As I keep saying, they are supposed to give me the report.” Gobind said that he will present the findings and recommendations to the Cabinet once he receives the report. “And then depending on what Cabinet has to say, we will make a decision there from.” The report is being finalised by the National Artificial Intelligence Office (NAIO). Gobind disclosed that it needs careful consideration because different technologies have different risks, and these must be clearly identified before deciding how to handle them.“How we deal with them

AI regulatory framework expected to be tabled by second half of 2026