14/06/2025

LYFE SATURDAY | JUNE 14, 2025

21

New flavours, same love o Brice launches latest addition to its range with Treasure

T ANTALISING taste buds with earthy lux, SW Food, under ecoBrown’s brand, has launched its third flavour in its Brice range – Truffle. The launch event, which took place at the LG2 Orange Concourse, Sunway Pyramid on May 30, was officiated by the popular K-pop group Treasure, under YG Entertainment – comprising Choi Hyun Suk, Kim Doyoung, Haruto and Park Jeong Woo. Snacking smart The new flavour comes after the success of two crowd favourites, Spicy Cheese and Seaweed, which instantaneously became a hit with Malaysians since their release last year. Therefore, it is only right that Truffle is set to become the next staple in Malaysians’ snacking diet, especially since the entire Brice range is high in dietary fibre. Staying true to its slogan “Snack the Smart Way” and making sure you get those extra nutrients even while snacking, Brice is also a source of vitamin B3, B6 and E. “Baked, not fried” with vegetable oil, the light and crunchy healthy snack, made from brown rice, red rice and black rice, is just the guilt-free munch you need to satisfy your mid-day cravings. SW Food marketing head Vynce Lim said this launch is meaningful as it creates special moments for friends, loved ones and marketing head Vynce s launch is meaningful special moments for ed ones and mers to roduct light snacking while maintaining a healthy body. “We are excited about the launch, especially with the special appearance of Treasure, and to give out loyal customers an unforgettable exclusive experience,” said Lim. Brice products are available at major supermarkets, such as Jaya Grocer, Lotus’s, Aeon and others. Treasure meets Nuuna fans On the same day, Treasure also met its raving fans at Sunway Resort ht while a healthy excited about especially with appearance of and to give customers an e said Lim. ducts are available ermarkets, such as Lotus’s, Aeon and eets Nuuna fans day, Treasure also met S R Brice’s new flavour – Truffle. loyal customers to enjoy the product together. “Truffle not only offers a delicious snack, but is also made from ot only elicious also m premi um quality rice. It satisfies those who love

SW Food management representatives with (second from left) Doyoung, Hyunsuk, Jeong Woo and Haruto officiating the event.

SW Food management representatives with Treasure’s (second from left) Doyoung, Hyunsuk, Jeong Woo and Haruto at the Brice new flavour (Truffle) launch.

Hotel an exclusive meet-and-greet session with 10 lucky Teumes (also known as Treasure Makers, the group’s fandom name). The Nuuna fans were selected after participating in the recent “Exclusive Private Fansign Nuuna with Treasure” contest. The exclusive session began with an autograph signing and photo session with the boy band, creating special moments for the JikJin crooner and its Teumes. The special meet-and-greet session was organised by Nuuna, the instant fried was inspired by the Korean word “Noona”, a term used by a younger brother to address an older sister. “It represents closeness and reflects the values of family and togetherness in enjoying this new T M k h ’ “Exclu with Tr The an au session specia croone inspire a term to addr “It reflect togeth Crowd favourite Spicy Cheese flavour. in noodle/vermicelli brand. Lim said the product name

its raving fans at Sunway Resort as Tre fandom The after p

Flavour Instant Vermicelli, Nasi Lemak Flavour Instant Noodles and Spicy Cheese Flavour Instant Noodles. Embodying its slogan “Enjoy Happiness Together”, Nuuna instant noodles and vermicelli are meant to be savoured with loved ones as it symbolises closeness and reflects the values of family and togetherness when enjoying a meal. micelli, Nasi nt Noodles vour Instant gan “Enjoy ”, ss alues of ess when Brice’s Seaweed flavour.

product, in line with our slogan ‘Enjoy the Joy Together.’ “Our main vision is to deliver meals that are not only enjoyable for Malaysians of all backgrounds, but also high in quality. The preparation process is simple – only four minutes to be ready,” she said. Nuuna introduced Malaysia’s first instant fried bihun (vermicelli) in Malaysia on Feb 26, 2023. Ever since, it has carried many flavours, including Original Instant Bihun Goreng, Spicy Instant Bihun Goreng, Spicy Cheese Flavour Instant Vermicelli, Nasi Lemak