11/05/2025

ON SUNDAY MAY 11, 2025 theSunday Special III

The second time, I was mentally, physically and emotionally prepared.”

Nurul, co-founder of Mimpikita

Nurul also mentioned that she and her sisters believe their creations should be visually appealing and have a purpose and meaning. “We are committed to designs that evoke emotions and resonate with people. This philosophy has been instrumental in shaping Mimpikita’s identity, enabling us to distinguish ourselves while remaining connected to our roots.” Beloved by many Malaysian A-listers, including Neelofa, Nur Fazura, Hanis Zalikha and Scha Alyahya, Nurul acknowl edged that Mimpikita has cultivated a loyal fan base over the years, which has allowed them to understand their audi ence’s demands and preferences better. Begun as a design-focused brand, it has blossomed into a vibrant sisterhood com munity, embraced by celebrities and fans. For Nurul, this circle of celebrity moth ers is far more than just a network, it is a lifeline. These women have become her WUXVWHG FRQ¿GDQWHV LQ D ZRUOG WKDW GH mands a delicate balance between career and family. United by shared experiences, WKH\ R̆ HU QRW MXVW DGYLFH EXW D FRPPXQLW\ that understands the complexities of navi gating both motherhood and public life. “Community has always been central to Mimpikita. From the outset, we view our friends and fans as more than just purchasers; they are part of our extended family. Their support and inspiration have been invaluable over the years. Addition ally, we prioritise giving back whenever possible through partnerships, initiatives or by designing pieces that honour the women who wear them,” expresses Nurul enthusiastically. In discussing the empowerment of women and the evolving narrative of modern motherhood, Nurul shares that her experiences with the challenges of physical and emotional health during ,9) KDYH SURIRXQGO\ LQÀXHQFHG KHU YLHZV on family and motherhood. She strongly advocates sharing the realities and educat ing others about IVF. “Whatever you are feeling is valid. Take your time to do thorough research and make sure you’re ready. Be prepared physically and mentally and remember to take it one day at a time. With the abundance of fertility clin ics, therapists and media coverage sur rounding IVF and infertility, we want to emphasise that those currently facing these challenges do not have to navigate them alone. Educating yourself about this topic is crucial for your well-being and those around you. As you navigate the journey of mother hood, remain steadfast in the role you embrace, for there is nothing more exqui site than the experience of motherhood, a vocation that is revered and celebrated by many,” Nurul concludes with grace.

All smiles … one happy family

A 2019 study from the University of Malaya revealed that women in Malay sia undergoing IVF faced significantly elevated levels of stress, anxiety and depression compared to those receiving other medical treatments. The psychologi cal toll was particularly pronounced for women who had experienced multiple unsuccessful IVF attempts. Since the introduction of IVF in Malaysia during the 1980s, an increas ing number of licensed fertility centres have embraced this approach. Many are turning to scientific advancements to help them start families, as success rates and accessibility continue to improve. However, experts caution that individuals considering IVF should seek legal advice before making a decision. “The second time, I was mentally, physically and emotionally prepared. My sisters ran the business for two months while I focused on myself. My team was briefed. My husband, as always, supported me every step of the way. My mother, too, cooked for me. That kind of support is priceless. And it was during that time that I learned I was pregnant!” Nine months later, she welcomed not just one but a pair of twin boys, Adam Nael and Adel Noah in 2016. Then in 2020, she welcomed her third child, Aidan Eidris, whom she conceived naturally, a blessing WKDW IXO¿OOHG KHU ORQJ KHOG SUD\HUV “I never imagined I could manage both EXVLQHVV DQG PRWKHUKRRG ´ VKH UHÀHFWV “Motherhood has undeniably made me feel more vulnerable, both emotion ally and physically. There were moments when I doubted my ability to excel in either role. However, I have come to view vulnerability as a source of strength. It has taught me the importance of slowing down when needed, seeking assistance and leading with empathy.” Nurul shares that her dual roles as a mother and chairwoman of her brand share commonalities. She believes both experiences enhanced her leadership skills, making her more patient, intuitive and compassionate. These are quali ties that a highly emotional woman can cultivate in today’s fast-paced world.

Hard at work, heart at home.

would resonate with fashion enthusiasts worldwide, both in Malaysia and beyond. Having been featured in Vogue, Harper’s Bazaar and Forbes, this fashion brand is undoubtedly one of the major favourites among the locals. With a strong emphasis on the ‘Malaya’ aesthetic and design, Nurul articulates that their vision is deeply rooted in storytelling. “Our inspiration largely stems from our heritage, culture and the everyday beauty of being Malaysian. The ‘Malaya’ aes thetic embodies a fusion of nostalgia and modernity, where tradition seamlessly intertwines with contemporary design, FUHDWLQJ DQ DXWKHQWLF DQG H̆ RUWOHVV IHHO ´

“When I’m at work, I focus on the business; I switch to mum and wife mode at home. I try my best to be present for my family. Thankfully, my husband is very hands-on and I have my family to help ZKHQ , QHHG H[WUD KDQGV , OLYH MXVW ¿YH PLQXWHV IURP WKH Ṙ FH VR , FDQ FRRN GDLO\ and check on the kids whenever possible. It’s a balancing act, but I make it work.” Mimpikita was founded in 2008 by Nurul and her two sisters, Amirah and Syahira. The trio aspired to create time less pieces that embody the modern woman who appreciates effortless yet chic modest design. Thus, the brand was born, establishing a lasting legacy that