01/05/2025

LYFE THURSDAY | MAY 1, 2025

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Cordless kitchen aids for busy bees to conquer everyday life

K ITCHEN appliances brand KitchenAid has launched the Go Cordless System – a lineup of small appliances designed for convenient cooking and living without being bound by cords. KitchenAid cordless system Combining portability, performance and style, the new KitchenAid cordless system features six new small appliances, all powered by the same interchangeable battery, enabling seamless transitions from preparation to clean-up. Four are now available in Malaysia: 0 The Go Cordless Hand Mixer (RM999, excluding battery), offers seven speeds and a Soft Start function that minimises splatter for cleaner preparation. 0 The Go Cordless Hand Blender (RM999, excluding battery) includes a four-point stainless steel blade and variable speed trigger, enabling controlled blending directly in pots or pitchers. 0 The Go Cordless Food Chopper (RM899, excluding battery) offers a five-cup capacity and one-click assembly, suited for quick tasks such as chopping herbs, vegetables or nuts. 0 The Go Cordless Personal Blender (RM849, excluding battery) includes a 16-ounce jar and travel lid, supporting on-the-go lifestyles with easy blending and portability. Completing the lineup are the Go Cordless Blade Grinder, ideal for grinding fresh coffee beans or spices, and the Go Cordless Citrus Juicer, a versatile reamer juicer that utilises forward and reverse movements for better extraction of juices, from grapefruits to limes. The KitchenAid Go Cordless System eliminates the hassle of fixed kitchen setups, clearing clutter and expanding the possibilities of where cooking can take place. Whether indoors or outdoors, it enables creativity to flow freely – redefining what it means to “make anywhere”. Tailored for modern lifestyles, the Go Cordless System is designed for urban professionals, lifestyle seekers and food enthusiasts who prioritise flexibility in their cooking adventures. At the centre of the system is a removable 12V Max lithium-ion battery (RM499) that powers all six appliances, supported by a sleek, compact charging dock that keeps everything streamlined and ready to use. Cordless small appliance market The brand’s exclusive distributor in Malaysia, Visionary Solutions Sdn Bhd co-owner and executive

o New small appliances that

combine portability, performance, style

The Go Cordless System gives you freedom to move effortlessly from kitchen to balcony or garden, making the act of cooking natural and intuitive.

US$77.2 billion (RM332.8 billion) by 2031, from US$41.4 billion in 2022, driven by increasing demand for portable, flexible kitchen solutions. Meanwhile, compact kitchen appliances are fuelling rapid growth in the small appliances category, with the global market expected to grow at a CAGR of 5.9% through 2030 as urban consumers prioritise space efficiency. Malaysia mirrors this trend, with rising demand for portable and space-saving solutions. Cordless functionality is increasingly sought after by premium consumers, those who desire products that perform well while complementing their refined lifestyle and space. The Go Cordless System supports clean, uncluttered counters while delivering the same trusted performance KitchenAid is known for. The KitchenAid Go Cordless System is available at Harvey Norman, Seibu The Exchange TRX, Parkson, TBM, Shopee, Lazada and on Kitchen Aid Malaysia’s website.

The Go Cordless Personal Blender supports on-the-go lifestyles with easy blending and portability.

director Lim Pei Yan shared KitchenAid, which is well known for its stand mixers, is expanding its footprint in the Malaysian cordless small appliance market. “This cordless ecosystem is designed to grow year over year, boosting consumer confidence in our commitment to the category and maximising the everyday benefits of going cordless. It marks an exciting step forward in our efforts to provide the freedom to make, anytime, anywhere, cementing KitchenAid’s leadership in the premium kitchen appliance space.” The global cordless appliances market is projected to grow to

(From left) Visionary Solutions managing director Ooi Kah Hin and Lim launching the KitchenAid Go Cordless System.

The Culinary Masters Challenge enables users to experience the KitchenAid Go Cordless System firsthand.

The KitchenAid Go Cordless System features six products, with four available in Malaysia.