28/04/2025

LYFE MONDAY | APR 28, 2025

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M ALAYSIANS can now see a humanoid robot at work at the Omoda C5 Joystar 4S dealership in Kuala Lumpur. Called the AiMoga Robot, it has assumed the role of an “intelligent sales consultant” there. What that exactly means is a little unclear, but here is what we know about it: The robot was co-developed by Chery (the parent company of Omoda & Jaecoo) and the AiMoga team. As the first intelligent humanoid in the brand’s smart ecosystem, its role at the Kuala Lumpur dealership marks its debut on the international stage. It reflects Chery’s transformative push from “intelligent manufacturing” to “intelligent service”. Last month, in a sleek silver-gray exosuit, it was seen gracefully moving through the showroom at the Intelligent Strategy Launch held by Chery. In a gentle and natural tone, it introduced vehicle features, served beverages and assisted guests with test drive bookings – demonstrating a warm, approachable and highly capable service personality. Suffice to say, it quickly drew the attention of the audience and the media. Interestingly, the AiMoga Robot’s origins can be traced to a virtual avatar created to appeal to younger consumers with the launch of the Omoda C5. The persona Mornine appeared in promotional animation, brand livestreams and on other digital platforms, gradually becoming a recognisable “intelligent face” for the brand. But Chery’s ambition pushed it to take the new step, turning the virtual into the real. The AiMoga Robot is equipped with an on-device multimodal sensing model that integrates input from vision, speech and other modalities. This allows it to accurately interpret user commands, physical gestures and surrounding showroom environments. It also leverages a bionic motion system and automotive-grade hardware to support upright walking and dexterous hand operations. It is also capable of multi-robot coordination, enabling collaborative tasks such as guided tours and reception services alongside other robots. When making decisions, the robot harnesses the power of DeepSeek’s large models to understand natural language semantics and generate personalised, context-aware responses. In addition, Chery’s existing supply chain, manufacturing infrastructure and rigorous testing systems – originally built for vehicle production – now serve as a powerful industrial backbone for robotics

Mornine is seen at the Omoda & Jaecoo Global User Summit.

Sales robot debuts in KL car dealership

Mornine stars in an Omoda promotional film.

o Powered by DeepSeek, it gives glimpse into AI future development. This cross-domain capability allows the AiMoga Robot to move quickly from research and development (R&D) to commercial deployment, laying a solid foundation for scalable applications across diverse real-world scenarios. History In 2023, the AiMoga Robot completed its first round of R&D testing, with the debut prototype rolling off the production line by

year-end. By early last year, it made its public debut at the Omoda & Jaecoo Global Dealer Conference, demonstrating core capabilities including upright walking, voice-based interaction, hand gestures and sustained human-robot conversation. In October last year, at the Omoda & Jaecoo Global User Summit, the robot showcased advanced functions such as vehicle walkaround explanations, semantic map construction and autonomous navigation. Then in November, during the National Skills Competition, it successfully performed a water delivery task through a multi-robot control system, highlighting its ability to

the Chinese name. It reflects the brand’s global orientation and deep-rooted technological foundation. In the future, the AiMoga Robot is set to extend its presence into high-touch human-machine interaction scenarios such as shopping malls, exhibitions, cinemas and government service centres. It is also expected to enter more emotionally resonant spaces – including homes, schools and eldercare facilities – where companionship, empathy and adaptability are essential. Its capabilities in language comprehension, multimodal generation and dexterous hand operations will continue to evolve to meet these demands. As new use cases emerge and technical capabilities grow, the AiMoga Robot will accompany users around the world in exploring the limitless possibilities of AI.

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actions across multiple agents. This year, it entered commercial deployment at a 4S dealership in Kuala Lumpur, marking its transition from experimental prototype to on duty team member in real-world service environments. Eastern wisdom meets future tech The name Mo Jia reflects a fusion of cultural heritage and technological ambition. Mo pays tribute to Mozi, the ancient Chinese philosopher and scientist, symbolising critical thinking and precision craftsmanship. Jia refers to armour, representing the embodiment of mech-style technology in physical form. The English name AiMoga blends artificial intelligence (AI) with multi-objective genetic algorithm (Moga), encapsulating a forward-looking technical philosophy and a phonetic echo of

Omoda & Jaecoo’s parent company Chery’s Intelligent Strategy Launch event.