25/04/2025

FRIDAY | APR 25, 2025

22

LYFE

Marie Kondo uncovers new joy through travel M ARIE Kondo built a global empire by helping millions let go of what no longer sparked joy for In a new global campaign with Klook, a platform for experiences and travel services in Asia, Kondo trades structure for spontaneity, embarking on a deeply personal journey of rediscovery. o Netflix star rediscovers what sparks joy through immersive experiences than a getaway – it is a journey to becoming the version of yourself you did not know you were looking for. “My system for tidying took the world by storm, but things had to change as I needed to focus on my family. I am coming back to where it all started, to discover what can spark joy in this new phase of my life. I want to always be open to new experiences, to never stop searching for things that touch my heart,” said Kondo. them. But in a refreshing turn of events, Kondo has found a new path to joy – not through perfectly folded clothes, but through travel. Aptly titled The Best You, the campaign reframes travel as more

Kondo finds joy through travel.

moments that bring them back to who they are. The Best You is our invitation to rediscover joy, connection and personal growth through the simple power of travel and shared experiences,” said Klook vice president of global marketing Marcus Yong. Travel, whether near or far, offers a chance for renewal, with 48% of travellers reportedly feeling fully recharged after taking a trip. From local escapes to far-flung adventures, The Best You is delivering transformative experiences that foster personal growth to bring you closer to who you want to become. yourself Whether it is finding your playful side at a theme park, embracing stillness on a scenic train ride or trying something new with loved ones, the list is about discovering experiences that bring you closer to who you want to be. To help travellers kickstart their journey to the best version of themselves, the travel and experience platform has created an interactive online quiz – part personality decoder, part choose-your-own-adventure. Travellers can uncover one of eight distinct travel personalities that reflect their unique travel aura. More than just a label, each persona unlocks curated experiences designed to help bring your best self to life, wherever the journey takes you. Walk in Kondo’s footsteps in Japan And if Japan is on your list, you can even follow in Kondo’s footsteps with a curated itinerary that includes: channeling your inner samurai to find balance and focus, learning to see beauty beyond imperfection in a Manifesting best version of

From bucket lists to better selves According to its latest Travel Pulse study, one in two millennial and gen Z travellers are driven by the desire for personal transformation. They are not just looking for picture-perfect getaways, but real experiences that spark joy, clarity and wonder. And the best way to do that, according to nearly one in five travellers, is to embark on a nature retreat or take a short weekend getaway to chase meaningful moments beyond the miles. “We have always believed experiences offer more than just activities – they are a way to see yourself differently. When the world feels unpredictable, people look for

The Best You reframes travel as more than a getaway.

Kondo’s robot dance experience.

Kondo’s kintsugi experience.

kintsugi workshop and letting loose in a robot dance session. As part of The Best You , Klook has also teamed up with Merantau Dunia as she embarks on her own personal transformation journey. Known for embracing the unfamiliar, her travels are guided by a fearless curiosity and a deep belief that adventure is a powerful catalyst for growth. Her journey of stepping beyond the familiar to embrace growth will unfold online – stay tuned to see how adventure shapes her into The Best You.

Kondo’s samurai experience.

Hilltop Raya open house with Dolla IMAGINE an epic weekend getaway to a dreamy hilltop escape featuring a star-studded welcome, as Airbnb’s annual Riangnya Raya Open House is back, this time co-hosted by Malaysian girl group Dolla. Known for their electrifying performances and dynamic Bukit Tinggi, just an hour’s drive from Kuala Lumpur. Curated in collaboration with Dolla, this special Raya stay runs from May 3 to 5 at Brickhouse Bukit Tinggi. Priced at RM100 before taxes and fees, the two-night getaway accommodates up to 10 guests and offers a cozy, festive send-off to the season.

live Q&A session with them where fans can hear more about their creative process and what is inspiring them lately. Guests will also enjoy a private stay at Brickhouse Bukit Tinggi, featuring two villas with a private swimming pool, BBQ area, karaoke facilities and sweeping views of the surrounding mountains and durian orchard. Whether relaxing by the pool or sharing a meal under the stars, this special getaway blends nature, music and Raya cheer in one unforgettable escape.

personalities, the three stars are stepping into a new spotlight as Airbnb co-hosts. Dolla will welcome one lucky guest with up to nine companions for one unforgettable weekend, to a memorable Raya getaway at the stunning Brickhouse

Guests can look forward to a personal welcome by Dolla, an intimate festive meal shared with Dolla, acoustic performance featuring some of their most popular hits and a

Join Dolla for a memorable Raya getaway.