23/04/2025

LYFE WEDNESDAY | APR 23, 2025

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For your eyes only o Rise of ‘no mascara’ trend

C OULD volume-boosted XXL lashes be coming to an end? For several weeks, the #nomascara hashtag has been all the rage on TikTok, establishing a trend that favours natural lashes. This could well change the face of eye makeup, making way for more minimalist and natural beauty looks. Who would have thought mascara, a staple product in any makeup bag, would be dethroned simply by... nothing? Yet this is what the TikTok generation seems to be advocating with the “no mascara” trend, which has already racked up millions of views on the social platform. Forget coated and elongated lashes, it is time to make way for a more natural, almost youthful look – which is part of an overall drive for subtlety and simplicity in beauty. Far from being a mere passing fad, this trend is being echoed by many celebrities who have decided to skip mascara on the

red carpet and in their daily lives. Hailey Bieber was recently spotted at several events wearing a mascara-free look, enhanced by fresh and radiant makeup. Rose, from Blackpink, has taken the same approach, opting for a pared-down beauty look where lashes remain natural, accentuating the softness and modernity of her look. So, why are people suddenly turning away from mascara? Several reasons explain this change in beauty trend. First, a desire to avoid clumps and the “spider leg” effect, often feared by those who prefer more discreet makeup looks. Then there is the question of comfort: No more smudges at the end of the day or tedious makeup removal. Some followers of the “no mascara” trend claim it reduces the loss of eyelashes, preventing them from being weakened by repeated applications and harsh makeup removal. Several alternatives exist for those who want to try the look

without completely giving up on all potential enhancements. For starters, eyelash curlers make your eyes look bigger in an instant. Meanwhile, fortifying and tinted treatments offer a discreetly enhancing effect. Otherwise, semi-permanent eyelash tinting can help add definition to your eyes without having to resort to makeup. Another tip for balancing out a makeup look without mascara is to focus on a fresh and radiant complexion. A pink or peach blush adds definition to the face and compensates for the lightness of the eyes. Lips can also be emphasised – a moisturising lipstick or a subtly coloured gloss is enough to lift the entire face. Finally, structuring the eyebrows with a transparent or slightly tinted gel can frame the eyes without overdoing it. So, is mascara about to become a thing of the past? Nothing is less certain. But minimalist beauty is definitely having a moment. – ETX Studio

Turmeric is fast establishing itself as an essential in the cosmetics aisle.

Turmeri-fic skincare ORIGINALLY hailing from Southeast Asia, turmeric has been the subject of numerous scientific studies revealing its nutritional and medical virtues. But, what about its role in the beauty industry? This spice, known for being an excellent natural dye, is said to be beneficial not only in combating acne, but also in reducing wrinkles and dark circles and banishing a dull complexion. Known in many traditional medicine practices, including

blemishes of all kinds. This is due to its anti-inflammatory, antiseptic and healing properties, as well as its purifying action, which helps fight the bacteria that cause blemishes. Best of all, turmeric is helpful in reducing scars and stretch marks. Softer, more radiant skin Curcumin, the main pigment in turmeric, is rich in anti-inflammatories and packed with antioxidants that help fight against external aggressions and the signs of aging. It is even capable of blocking the action of elastase, an enzyme responsible for the appearance of wrinkles and sagging skin. By improving the elastic ity of the skin, turmeric also helps to reduce dark circles, while its bright colour makes it a radiance booster for an immediate healthy glow effect. Anyone who has cooked with it knows turmeric has powerful colouring properties. Additionaly, it is an excellent hair dye that has added benefit of soothing the scalp. But, American researchers have recently gone even further by studying the benefits of curcumin as a natural sunscreen. The research is still at an early stage, but could eventually enable this spice to help protect us against ultraviolet rays. Turmeric is undoubtedly an essential spice that clearly has many surprises in store for us. – ETX Studio

Ayurveda, turmeric is starting to make a name for itself in the cosmetics industry. The ingredient is now showing up in creams, masks, cleansers and other hair care products, and also has a prominent place in DIY beauty recipes in the form of herbal distillates, powders, dyes or essential oils. This means a growing number of people are able to benefit from its myriad virtues for the skin and hair. This is why turmeric is fast establishing itself as an essential in the cosmetics aisle. Ally against acne Fans of wellness drinks will likely be familiar with all the advantages of turmeric. This super ingredient is packed with anti-inflammatory and antibacterial active ingredients that contribute to its reputation. It is also beneficial in the fight against acne and

Many are turning away from mascara and eyelash curlers to create a more minimalist yet chic look. – ALL PICS FROM PEXELS