11/04/2025

FRIDAY | APR 11, 2025

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Beijing’s Chaoyang Garden Festival

foundation for its garden city vision. This year, Chaoyang plans to further expand its parks, connect greenways, upgrade age-inclusive parks and implement the “One Park, One Specialty Flower” and garden-esque block initiatives, striving to create a garden city that is surrounded by forests, dotted with parks, with blended scenes and colourful blossoms. Covering an area of 470.8 sq km, Chaoyang is a vital window to Beijing’s international exchanges. It is home to nearly all foreign embassies in China, as well as 90% of foreign media outlets, 80% of international organisations and chambers of commerce, 70% of multinational corporations’ regional headquarters stationed in Beijing, and hosts over 50% of the city’s international conferences. Many expatriates from around the world live and work here. As flowers bloom across Chaoyang, explore the district with all its urban vibrancy and natural beauty.

the Yuan Dynasty City Wall Relics Park to the lotus festival at Honglingjin Park – throughout the year, flowers bloom in succession. This fusion of urban vibrancy and natural beauty creates an atmosphere where residents and visitors can enjoy the harmony of nature and culture as well as the comfort of a refined lifestyle. Themed “Beautiful Chaoyang: A Garden City”, this year’s Garden Festival features the brand Yi Lu Xiang Yang (literally growing toward the sun), featuring a stylised Chinese character “flower” in its logo, symbolising the district’s growth toward sunlight. In recent years, Chaoyang has been working to create an eco-friendly living quarter that blends parks, commerce, technology and culture, enhancing residents’ quality of life. By the end of 2024, the district had opened 68 boundary-free parks, renovated 12 age-inclusive parks and built 310km of greenways, laying the

A floral symphony is unfolding across Chaoyang District in Beijing, China, transforming this bustling hub into a vast garden, with every street corner adorned with floral displays. To celebrate this floral splendour, the district government has established a Garden City Demonstration Zone and launched the Chaoyang Garden Festival. During this grand festival, parks across the district showcase their unique floral displays in different months, offering visitors a visual and spiritual feast. From the “Field of Flowers” season at the Olympic Green to the tulip festival at Chaoyang Park, from the crabapple blossom viewing season of o Urban vibrancy meets floral splendour

Chaoyang is a vital window to Beijing’s international exchanges.

During the festival, parks will showcase their unique floral displays. – PICS FROM FACEBOOK @AMAZING CHAOYANG

Authorities are striving to create a garden city.

‘Vibe’-certifying platform highlights Penang as inaugural destination BELOCAL Global, the world’s first authority for certifying real vibes in key cities has launched, spotlighting Penang as its inaugural destination. BeLocal aims to redefine how people experience and connect with destinations in key cities around the world by capturing the authentic vibes of local hotspots through bite-sized content, The Vibe Awards and influential personalities. Bite-sized content BeLocal delivers on-point and engaging videos that capture the essence of a destination in just 15 seconds – enough time for someone to feel the vibe and decide if it belongs on their must-visit list. This approach ensures quick, impactful storytelling that resonates with today’s fast-paced audience. The Vibe Awards respective categories. Spotlighting local

talent, elevating influential personalities BeLocal is more than a media platform, it wants to be a talent management powerhouse. It wants to identify and elevate personalities such as chefs, artists, musicians and content creators, transforming them into infuential personalities. Through media collaborations, brand partnerships and public recognition, it will provide talents with visibility, career growth and commercial opportunities. The first BeLocal initiative launches in Penang. The next phase will see expansion to cities such as Kuala Lumpur, Hong Kong, Singapore and beyond, with hopes to make The Vibe Awards the ultimate standard for discovering authentic vibes and experiences worldwide.

BeLocal goes beyond traditional city guides to spotlight the energy, atmosphere and people that shape a destination’s identity and vibe. It is a media and talent-driven platform that features and certifies the best local destinations and experiences. Through video content and collaborations with key personalities, it aims to provide a trusted standard for recognising local standout destinations and vibe-centric influential personalities who define a city’s vibe.

Unlike platforms that focus solely on food or travel, BeLocal captures the essence of a destination, comprising its people, culture and atmosphere. The Vibe Awards will certify the most exceptional destinations, creating a “Michelin style” recognition system for vibes and experiences. Awarded destinations are setting a new global benchmark for what makes a destination truly special within their

The first BeLocal initiative launches in Penang. – PEXELSPIC