03/04/2025

LYFE THURSDAY | APR 3, 2025

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Diyanna learns that Raya is about memories, not just looks, in Raya Penuh Makna featuring Syafiq.

Showing Raya’s meaning through film

o Memorable short videos that remind Malaysians what Aidilfitri is truly about

Suaraku tells a powerful story of a hearing impaired daughter who reconnects with her father using AI.

Ű BY YASMIN ZULRAEZ

Kyle in a cameo role, adding a touch of star power to this light-hearted tale about Diyanna, who avoids all her favourite foods to fit into her baju raya until her grandmother reminds her what truly matters. The film blends humour and family warmth, making it a standout this season. U Mobile – Suaraku U Mobile’s Suaraku is a moving Raya film that explores the bond between a father and his hearing-impaired daughter. Using AI text-to-video technology, the daughter bridges their communication gap in a heartfelt story about love, understanding and the power of innovation. The film premiered last Friday on U Mobile’s YouTube and other social media platforms, offering a unique blend of emotional storytelling and next-gen tech, capturing how

A S the nation immerses itself in the joys of the festive season, one thing is certain: Raya films are back and they are tugging on every heartstring. For many Malaysians, these annual short films are as much a part of Aidilfitri as ketupat and kuih lapis . From touching tales of reconciliation to joyful sing-alongs, comedic horror twists and even artificial intelligence (AI)-powered storytelling, brands have released Raya films that capture the magic of the season, each with its heartfelt message. Here is a look at the Raya films from select brands: Mr D.I.Y. – Raya Penuh Makna Home improvement retailer Mr D.I.Y. offers a sweet and sentimental take on modern Raya pressures with Raya Penuh Makna . The five-minute short stars Syafiq

Kenangan Abadi explores the impact of divorce on children through the story of two separated siblings. A ripped painting becomes a powerful metaphor for their torn bond and eventual healing. The film features artwork by Malaysian savant autistic artist

ArtJamila, who also designed Caring Pharmacy’s Raya green packets. These limited-edition packets reflect the brand’s focus on

modern tools can deepen traditional family ties during Raya. Caring Pharmacy – Syawal di Hati, Kenangan Abadi One of this year’s most emotionally resonant films comes from Caring Pharmacy. Syawal di Hati,

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emotional healing and community through the power of art.

Angah and Along’s emotional journey in Syawal di Hati, Kenangan Abadi reflects the silent struggles of children affected by divorce.

Mana Adam? unpacks the emotional weight of unspoken love during Raya morning.

Proton’s 27-minute Raya film showcases heartfelt moments of misunderstanding and reconciliation.